我国医药电子商务应用模式研究

发布时间：2018-03-14 22:02

本文选题：电子商务　切入点：医药电商　出处：《湖北工业大学》2017年硕士论文　论文类型：学位论文

【摘要】：电子商务极大地改变了人们的工作和生活方式。电子商务应用于药品流通领域,对医药行业产生了巨大的影响,使医药电子商务模式不断创新和发展。医药行业与电子商务的整合,促进了我国医药体制改革的不断深化,且在很大程度上满足了医药流通的需要。截止2015年末,我国超过500家药品经营企业进入到电子商务领域,与西方发达国家相比,我国医药电子商务在规模、技术、创新方面还远远不足,依旧处于较为低级的阶段。我国医药电子商务模式也以B2C模式为主,卖方在这一过程中占据主导地位。随着医药领域对于电子商务发展模式的关注,新的电商模式开始兴起,B2B模式、B2C模式、O2O模式开始得到了较好的应用,O2O模式尚处于起步阶段,相关应用手段并不成熟。本文对医药电子商务应用模式问题的研究,立足于当下医药电子商务发展现状,分析了我国医药电子商务应用环境及应用模式,从经济环境、发展环境角度出发,探讨了医药流通领域的发展状况。在对应用模式问题研究过程中,立足于B2C模式、O2O模式和B2B模式,就三种电子商务发展模式的情况进行了分析;在对医药电子商务模式分析过程中,通过选择相关案例,对现阶段存在的问题进行了分析;立足于我国医药电子商务发展现状,并提出了促进我国医药电子商务发展的对策。
[Abstract]:E-commerce has greatly changed the way people work and live. E-commerce is used in the field of drug circulation and has a great impact on the pharmaceutical industry. The integration of pharmaceutical industry and electronic commerce has promoted the deepening of the reform of the pharmaceutical system in China, and to a large extent has met the needs of the circulation of medicine. Until end of 2015, the integration of the pharmaceutical industry and e-commerce has promoted the deepening of the reform of the pharmaceutical system in China. More than 500 pharmaceutical trading enterprises in China have entered the field of electronic commerce. Compared with the western developed countries, the scale, technology and innovation of pharmaceutical electronic commerce in our country are still far from enough. It is still in the lower stage. The B2C model is the main mode in China. The seller occupies the leading position in this process. With the attention of the medical field to the electronic commerce development model, B2B model / B2C model / O2O model has been applied well, and the relevant application methods are not mature. This paper studies the application mode of pharmaceutical electronic commerce. Based on the current situation of pharmaceutical electronic commerce development, this paper analyzes the application environment and application mode of pharmaceutical electronic commerce in China, starting from the perspective of economic environment and development environment. This paper discusses the development situation of the field of medicine circulation. In the course of studying the application mode, the paper analyzes the situation of three kinds of electronic commerce development models based on the B2C mode and the B2B mode. In the course of analyzing the mode of pharmaceutical electronic commerce, this paper analyzes the problems existing in the present stage by selecting relevant cases, and puts forward some countermeasures to promote the development of pharmaceutical electronic commerce in our country, based on the present situation of the development of pharmaceutical electronic commerce in China.
【学位授予单位】：湖北工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F426.72

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