GMS医疗器械公司经销商选择评价研究

发布时间：2018-03-17 07:50

本文选题：GMS　切入点：医疗器械　出处：《深圳大学》2017年硕士论文　论文类型：学位论文

【摘要】：近几年来,医疗行业竞争非常激烈,无论是国家宏观环境的硬性改革,还是市场竞争的微观环境,都非常的严峻。GMS公司是一家依赖于经销商销售为主的传统外资企业,那么经销商的选择对于GMS公司来说就非常重要和具有重大的意义。本课题研究是基于对医疗器械行业经销商选择评价基础上,通过运用指标权重分析法、专家评分法,以及对国内外文献综述的分析。结合作者在医疗器械行业多年的实际工作经验,深入研究GMS公司经销商选择评价指标体系。通过有关经销商研究的文献综述,总结出经销商选择评价指标体系。结合GMS公司实际情况,确定GMS公司经销商选择评价指标体系。收集公司各个专家的意见进行打分,确定指标体系的权重,建立GMS公司经销商选择评价模型。结合GMS公司9个备选经销商,每个经销商对每个指标体系的指标进行专家打分,综合算出加权平均分和得出综合分数,进行经销商选择。初步结果表明:综合得分前三的经销商为J-3、J-2、J-4,靠后的为J-7、J-6、J-9。
[Abstract]:In recent years, the competition in the medical industry has been very fierce. Whether it is the hard reform of the national macro environment or the micro environment of market competition, it is very severe. GMS is a traditional foreign-funded enterprise relying mainly on dealers' sales. So the selection of distributors is very important and significant for GMS Company. This research is based on the evaluation of the selection of dealers in the medical device industry, through the use of index weight analysis method, expert scoring method, Combined with the author's practical experience in the medical device industry for many years, this paper deeply studies the evaluation index system of dealer selection in GMS Company. The evaluation index system of dealer selection is summarized. Combined with the actual situation of GMS Company, the evaluation index system of dealer selection for GMS Company is determined. The opinions of various experts of the company are collected for scoring, and the weight of the index system is determined. The evaluation model of dealer selection of GMS Company is established. Combined with 9 GMS dealers, each dealer makes an expert score on each index system, calculates the weighted average score and obtains the comprehensive score. The preliminary results show that the first three dealers with comprehensive score are J-3J ~ 2 ~ (-2) J ~ (-4), and the latter are J ~ (7) J ~ (-6) J ~ (9).
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F426.4

【参考文献】