一汽轿车价值链整合研究

发布时间：2018-03-19 05:24

本文选题：一汽轿车　切入点：价值链　出处：《哈尔滨理工大学》2017年硕士论文　论文类型：学位论文

【摘要】：2015年,《中国制造2025规划》的发布将制造业改革、工业创新提到了重要高度。如何通过对既有价值链进行有效整合,实现产业升级和转型,成为了每一个汽车制造企业亟待解决的问题。一汽轿车成立于1997年,作为一汽集团自主品牌乘用车整车制造企业。二十年来,一汽轿车已经发展成为了国内十大整车制造厂商,面对当下的契机,一汽轿车能否把握这一机遇,将关系到其未来能否在中国汽车制造领域保有一席之地。本文首先回顾了汽车企业价值链整合理论和相关研究,通过桌面研究,归纳了我国汽车制造企业价值活动与市场环境的特点,在此基础上对一汽轿车价值链现状进行分析,确定其价值增值环节。通过分析一汽轿车价值链整合决策的内外部因素,论证了一汽轿车实施价值链整合的必要性。应用波特价值链理论对价值链整合过程进行分析,归纳了影响制造企业价值链整合效果的直接影响因素(整合能力、价值链整合模式)和间接影响因素(企业资源禀赋、企业战略),提出五个假设并构建了理论模型。运用结构方程模型(SEM)对假设进行了检验并对模型进行了修正。基于分工理论、模块化理论、交易成本理论,提出了我国汽车制造企业整合的四种适用模式,并对四种模式进行分析比较。构建了基于定量战略计划矩阵的模式选择模型,并以一汽轿车的研发设计活动、生产制造活动、销售服务活动为对象进行了实证分析。最后根据模式选择结果和一汽轿车实际,提出了一汽轿车价值链整合的实现与保障策略。本文对一汽轿车价值链整合进行研究的同时,利用定性分析和定量测度方法,通过分析综合和归纳演绎,构建了汽车制造企业价值链整合影响因素模型、设计了汽车制造企业价值链整合模式及其选择方法。本文的研究成果对丰富汽车制造企业价值链整合理论及指导一汽轿车实施价值链整合具有一定的理论意义和实践价值。
[Abstract]:In 2015, Chinese released < > 2025 manufacturing planning of manufacturing industry reform, industrial innovation refers to an important level. How to through the existing value chain for effective integration, to achieve industrial upgrading and transformation, become an urgent need to solve every problem. The automobile manufacturing enterprise was founded in 1997 as the FAW car, FAW group of independent brand passenger car vehicle manufacturing enterprises. In twenty years, the FAW car has become the ten largest domestic vehicle manufacturers, in the face of the current opportunities, FAW car can grasp this opportunity, will be related to the future of manufacturing in the Chinese car field. This paper first reviews a space for one person to maintain the automobile enterprise value chain integration theory and related research, through desktop research, summed up China's automobile manufacturing enterprise value activities and market environment characteristics, on the basis of FAW car value chain status was analyzed and determined The value chain. By analyzing the internal and external factors of FAW car value chain integration decision, demonstrates the necessity of implementing FAW car value chain integration. The application of Potter's value chain theory to analyze the value chain integration process, summarized the influence of manufacturing enterprise value chain integration efficiency directly affects the fruit (ability to integrate factors of value chain integration mode) and the indirect influencing factors (enterprise resource, enterprise strategy), put forward five hypotheses and construct a theoretical model. By using structural equation model (SEM) to test the hypothesis and the model is revised. Based on the division of labor theory, modular theory, transaction cost theory, puts forward four kinds of application integration model China's automobile manufacturing enterprise, and the four modes are analyzed and compared. The construction mode selection model based on quantitative strategic planning matrix, and to develop the design activities of FAW car production. The empirical analysis of manufacturing activities, sales and service activities as the object. According to the actual results and the mode selection of FAW car, FAW car is put forward to realize the value chain integration and security strategy. In this paper, the FAW car value chain integration was investigated. At the same time, the use of qualitative analysis and quantitative methods, through comprehensive analysis and induction and deduction. The construction of automobile manufacturing enterprise value chain integration model of influencing factors, the design of automobile manufacturing enterprise value chain integration mode and its selection method. The research results of this paper implement the value chain has a certain theoretical significance and practical value of the integration of the rich automobile manufacturing enterprise value chain integration and guidance of FAW car.

【学位授予单位】：哈尔滨理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471

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