山西省A钢贸公司发展战略研究

发布时间：2018-03-21 16:31

本文选题：战略　切入点：SWOT　出处：《贵州财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：自新中国成立至今,我国钢铁产业发展取得了举世瞩目的成绩,钢铁产业产量占全球钢铁年总产量比例由最初的0.1%,到2007年的36.4%,排名由第28位到全球第一。2008年全球金融危机以后,国家为刺激经济发展而采取的4万亿政府投资短期内取得了巨大的效果,但是钢铁产业在这个投资过程中进入了一个误区。投资拉动了对钢铁的需求,这种需求的增长带动各种新钢厂不断产生,旧钢厂则不断上马增加产能的项目,这进一步推动了对钢铁的需求,在盲目投资扩建下,钢铁产业进入了一个“牛鞭效应”的误区,钢铁的产能不断扩大,而钢铁需求则被虚高。到2011底,我国钢铁产业产能严重大于需求,使得钢铁价格长期下跌,钢厂开工严重不足,整个行业进入寒冬。虽然近几年国家一直在积极致力于钢铁产业的结构调整,但是冰冻三尺非一日之寒,所取得的效果并不明显。在此大背景下,作为钢铁产业链中一环的钢贸企业的生存和发展面临着巨大的挑战。本文正是从这个角度来研究山西省A钢贸公司该如何制定发展战略才能在恶劣的市场环境中生存和发展。本文以山西A钢贸公司为研究对象,先通过对A钢贸公司的行业背景和发展历程分析,再利用战略管理分析工具分析山西省钢贸行业所处的国内外环境状况,找出目前A钢贸公司的优势与劣势以及在新形势下可能面临的机遇与挑战,经过调查、数据归纳分析和建模提出了山西A钢贸公司发展战略-以产品开发战略为主,市场渗透战略为辅。同时为实现此战略提出了采用实施技术改造、建立客户数据库、降低运营成本、建立稳定的客户关系、提高员工专业化水平等措施来付诸实践,最后提出A公司发展战略的组织保障、文化保障、制度保障。望此能为山西A钢贸公司的生存和发展提供借鉴。
[Abstract]:Since the founding of New China, China's iron and steel industry has made remarkable achievements in the development of its steel industry. The proportion of steel industry output in the total annual output of steel in the world increased from 0.1% to 36.4% in 2007, ranking from 28th place to the first place in the world. After the global financial crisis in 2008, The 4 trillion government investment adopted by the state to stimulate economic development has achieved tremendous results in the short term, but the steel industry has entered a misunderstanding in this investment process. Investment has driven the demand for steel. This growth of demand has led to the continuous production of various new steel plants, while the old steel mills have been continuously embarking on projects to increase production capacity. This has further promoted the demand for steel. With blind investment and expansion, the steel industry has entered a "bullwhip effect" error zone. The production capacity of iron and steel is constantly expanding, and steel demand is being inflated. By the end of 2011, the production capacity of China's steel industry was seriously larger than the demand, resulting in a long-term decline in steel prices and a serious shortage of construction in steel plants. The whole industry has entered a cold winter. Although the country has been actively engaged in the structural adjustment of the iron and steel industry in recent years, but the freezing of the three feet of ice is not the cold of 1st, the results achieved are not obvious. Under this background, The survival and development of the steel trade enterprises as a link in the iron and steel industry chain are facing great challenges. This paper studies from this angle how the A Steel Trade Company of Shanxi Province should formulate the development strategy in order to be able to develop in the bad market environment. Survival and development. This paper takes Shanxi A Steel Trading Company as the research object, First, by analyzing the industry background and development history of A Steel Trading Company, and then using the strategic management analysis tool to analyze the domestic and foreign environmental conditions of the steel trade industry in Shanxi Province, Find out the advantages and disadvantages of A Steel Trading Company at present and the opportunities and challenges that may be faced in the new situation. Through investigation, data induction, analysis and modeling, the development strategy of Shanxi A Steel Trading Company is put forward, which is based on product development strategy. In order to realize this strategy, we put forward some measures, such as implementing technical transformation, establishing customer database, reducing operation cost, establishing stable customer relationship, improving staff specialization and so on. Finally, the paper puts forward the organizational guarantee, cultural guarantee and system guarantee of A company's development strategy, which can be used for reference for the survival and development of Shanxi A Steel Trading Company.
【学位授予单位】：贵州财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.31;F272

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