G家纺面料企业商业模式案例研究

发布时间：2018-03-26 21:25

本文选题：战略管理　切入点：家纺企业　出处：《华东理工大学》2017年硕士论文

【摘要】：中国家纺行业作为中国纺织业的一大重要分支,是改革开放后又一个见证中国社会经济快速发展的行业。随着国内居民消费能力的不断攀升以及房地产的迅猛发展,在中国产生了每年6000亿的大家纺消费市场,近3000亿的床上用品消费额,这些数据充分表明我国家纺产业的旺盛发展。G家纺面料公司是国内家纺面料业最早坚持走品牌化发展之路的家纺面料企业之一,经过近20年的经营,发展成为一家定位于提供家纺产品整体解决方案的创新型家纺面料企业,在国内同类型企业中销售收入及市场占有率均位列全国第一。公司成立初期,是以家纺面料销售为主的贸易型企业,发展至今成为全国家纺面料龙头企业,离不开它的每一次管理创新。G公司发展关键时期较为成功的战略转型与商业模式创新决策,帮助其快速拥有核心技术和竞争力产品,围熵业发展需求打造核心竞争力,起到了决定性作用。本文对G公司的成功模式进行研究,发现规律,以期获得一定的借鉴意义。本课题的研究主要分为以下几个关键部分：首先分析该课题的研究背景、研究意义及目的、研究方法与内容及研究的主要创新点等基本内容。其次,阐述相关理论及研究综述,主要是阐述商业模式的概念、构成要素、商业模式创新内涵及路径等,并分析当前国内外研究较多的综述成果。再次,以G公司为实际案例,通过分析该公司的基本经营概况、商业模式创新演变过程及商业模式关键要素,从此案例中得出家纺企业商业模式创新的启示及借鉴意义。最后,得出本文的主要研究结论,并且针对案例中需要进一步深入研究的问题及未来商业模式的发展进行阐述。
[Abstract]:As an important branch of China's textile industry, China's home textile industry is also a witness to the rapid development of China's social economy after the reform and opening up. With the increasing consumption power of domestic residents and the rapid development of real estate, In China, there is a large household textile consumer market of 600 billion per year, and nearly 300 billion per cent of the consumption of bedding. These data fully show that our country's home textile industry has developed vigorously. G home textile fabric company is one of the earliest home textile fabric enterprises in the domestic home textile industry to adhere to the road of brand development. After nearly 20 years of operation, Developing into an innovative home textile fabric enterprise which aims to provide the overall solution for home textile products, it ranks first in the country in sales income and market share of the same type of domestic enterprises. Is a domestic textile fabric sales based trade enterprises, the development of domestic textile fabrics has become the national leading enterprise, can not do without its every management innovation. G company development key period of successful strategic transformation and business model innovation decision-making, To help it quickly possess the core technology and competitive products, the development of entropy industry needs to create the core competitiveness, which plays a decisive role. The research of this topic is divided into the following key parts: firstly, the research background, significance and purpose, research methods and contents, and the main innovation points of the research are analyzed. This paper expounds the related theories and research reviews, mainly expounds the concept of business model, the elements of business model, the connotation and path of business model innovation, and analyzes the current domestic and foreign research on the more comprehensive results. Thirdly, taking G Company as a practical case, By analyzing the general situation of the company's basic management, the evolution process of business model innovation and the key elements of the business model, the enlightenment and reference significance of the innovation of the business model of home textile enterprises are obtained from this case. Finally, the main research conclusions of this paper are obtained. And the case needs further research and the development of future business models to elaborate.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.81

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