ZHM医疗器械园发展战略研究

发布时间：2018-03-29 15:06

本文选题：产业园　切入点：医疗器械　出处：《首都经济贸易大学》2017年硕士论文

【摘要】：随着经济的快速的发展,产业园区、科技园区、文化创意园区等经济组织形式已经被世界各国所认可和接受,因为它有着得天独厚的条件,统一完善的基础设施、丰厚的人力资源、集中的优惠政策及强力的经济辐射带动作用,这些因素都使得这种促进经济增长的手段被迅速广泛地应用。而医疗器械产业园区也正是这种先进经济推进器在医疗卫生行业的体现,近年来随着我国改革开放力度的逐步加深,医疗器械产业的变化也是日新月异,其发展势头迅猛。ZHM医疗器械产业园作为行业创新的实践者和推动者,在致力于成为具有影响力的健康产业集成运营平台的同时,更是在不断地加快发展步伐,酝酿着辐射全国乃至国际的高科技医疗器械产业园区的大战略。当前我国医疗器械行业继续保持着良好的发展态势,但普遍存在着企业生产规模小、产品影响力较弱等多方面的问题,同时又缺乏核心的关键技术;国内市场的高端医疗器械国产化率低,长期被外资品牌占据,我国企业多聚焦在低附加值、低技术含量的医疗器械市场等诸多问题。上述情况严重阻碍着我国医疗器械企业向先进型、高端型市场的发展。如何利用现有资源,整合国内医疗器械市场,在国家政策的大力扶持下实现医疗器械行业的质的飞跃已经成为了亟待解决的使命。本文以医疗器械行业国内外现状形势的对比作为切入点,深刻地剖析了国内医疗器械行业存在问题的原因,重点运用PEST、SWOT分析法对ZHM医疗器械产业园进行了全面的解析。在面临国外医疗器械产业占据主导的劣势下,制定科学合理的战略规划,充分挖掘政策优势、科技优势、金融优势、建设优势等。通过大量的文献资料及实地调研,文中给出了ZHM医疗器械产业园应紧紧围绕“园区运营、产业引领”的双轮驱动的发展原则,积极鼓励创新型、环保型、有潜力的中高端医疗器械生产企业入园,充分发挥产业集群效应,制定短、中、长期发展目标,通过载体租售、创新孵化、产业投资等多渠道实现园区的利润增长,进一步提升园区的综合竞争能力,创建品牌效应和实现辐射带动作用。医疗器械行业是我国“十三五”规划的重点产业,随着2016年医药生物产业政策相继出台落地,医疗器械行业必将迎来了历史性的发展机遇,其前景也必然可期。
[Abstract]:With the rapid economic development, industrial parks, science and technology parks, cultural and creative parks and other forms of economic organization have been recognized and accepted by all countries in the world, because it has unique conditions and unified and perfect infrastructure. Rich human resources, concentrated preferential policies and strong economic radiation drive, These factors have made this means of promoting economic growth rapidly and widely used. And the Medical Devices Industrial Park is the embodiment of this advanced economic propeller in the medical and health industry. In recent years, with the deepening of China's reform and opening up, the medical device industry is changing with each passing day, and its development momentum is swift and violent. ZHM medical device industry park is the practitioner and promoter of industry innovation. While committed to becoming an influential integrated operating platform for the health industry, it is also accelerating its pace of development. At present, China's medical device industry continues to maintain a good development trend, but there is generally a small scale of enterprise production. At the same time, the domestic market has low localization rate of high-end medical devices, has been occupied by foreign brands for a long time, and Chinese enterprises focus on low added value. The medical device market with low technology content and many other problems. The above situation seriously hinders the development of the medical device enterprises in our country to the advanced and high-end market. How to utilize the existing resources to integrate the domestic medical device market, With the support of national policy, it has become an urgent task to realize the qualitative leap of the medical device industry. This paper takes the comparison of the current situation of the medical device industry at home and abroad as the starting point. This paper deeply analyzes the causes of the problems existing in the domestic medical device industry, and focuses on the comprehensive analysis of the ZHM medical device industry park by using the PEST-SWOT analysis method. In the face of the inferiority of the foreign medical device industry occupying the dominant position, Make scientific and reasonable strategic plan, fully excavate policy advantage, science and technology advantage, financial advantage, construction advantage, etc. Through a lot of documents and field investigation, this paper puts forward that ZHM medical device industry park should close around "park operation," The development principle of "industry leading", encouraging innovative, environment-friendly and potential medical device manufacturing enterprises to enter the park, giving full play to the effect of industrial cluster, setting short, medium and long term development goals, and renting and selling through carrier, Innovation and hatching, industrial investment, and other multi-channels to achieve the park's profit growth, further enhance the comprehensive competitiveness of the park, create brand effects and achieve the role of radiation. The medical device industry is a key industry in the 13th Five-Year Plan of our country. With the introduction of the medical and biological industry policy in 2016, the medical device industry will usher in a historic development opportunity, and its prospects are certain.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.46

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