让非洲兄弟也能美美一拍

发布时间：2018-04-04 11:00

本文选题：消费者洞察　切入点：手机市场　出处：《中国报道》2017年03期

【摘要】：正从最初的低端机、山寨机代表到如今占据市场主流,中国手机除了价格占据竞争优势外,更为重要的是在以消费者洞察、满足用户需求为核心的本地化科技创新方面走在了世界前沿。全世界的人都爱自拍,非洲人民也不例外。但是,由于传统的手机镜头很难对深黑色皮肤聚焦,不管是苹果还是三星,都解决不了拍不好黑人朋友面孔的难题,这一痼疾还是由勤奋的中国移动通讯厂商解决了。由于中国厂商研发了很多诸如此类贴近当地消费者需求的创新功能,在非洲赢得了很高的人气与美誉度。
[Abstract]:From the original low-end machine, the shanzhai machine to the mainstream of the market today, in addition to the price of Chinese mobile phones to occupy a competitive advantage, more important is consumer insight.The localization science and technology innovation which meets the user's needs is at the forefront of the world.People all over the world love to take selfies, and African people are no exception.But because the traditional camera lens is so hard to focus on dark black skin, neither Apple nor Samsung can solve the problem of not getting a black friend's face, a problem that has been solved by hard-working Chinese mobile phone makers.Chinese manufacturers have gained popularity and reputation in Africa as they develop many of these innovative features close to the needs of local consumers.
【分类号】：F426.63

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