格力电器多元化经营动因与绩效分析

发布时间：2018-04-16 14:15

本文选题：格力电器 + 多元化经营动因　；参考：《安徽工业大学》2017年硕士论文

【摘要】：随着世界经济一体化进程的加快,贸易、投资、技术和金融资本国际流动不断增加,尤其是信息技术的迅速发展,使世界逐步走向信息化社会,世界经济和市场走向一体化的趋势不可阻挡。当前,公司的内部环境和外部宏观环境都发生了巨大的变化,企业之间的竞争也在不断加剧。面对如此严峻复杂的国际国内形式,我国许多公司开始了多元化经营之路。一直专注于专业化经营的格力电器就是其中之一。本文研究的重点是格力进行多元化经营的动因及其动因的实现程度,主要是由以下几个部分构成:首先分析格力多元化经营程度;其次,为了分析格力进行多元化经营的动因,着重分析了格力的经营环境与多元化战略行业选择,采用波特五力模型以及SWOT分析法分析格力经营环境,采用GE矩阵分析格力多元化所选行业的市场吸引力以及格力本身的竞争力,并得出格力多元化经营的动因,依次为寻求新的增长点、保持企业可持续增长,整合优化资源、实现智能家居战略以及分散经营风险、减缓竞争压力;最后通过分析格力盈利能力、成长能力、偿债能力以及经济增加值判断其经营动因的实现程度,文章最终结合上述分析提出相关建议。
[Abstract]:With the acceleration of the process of world economic integration, the international flow of trade, investment, technology and financial capital is increasing, especially the rapid development of information technology, which makes the world move towards an information society step by step.The trend of integration of world economy and market is unstoppable.At present, the internal environment and external macro environment of the company have undergone tremendous changes, and the competition between enterprises is also intensifying.Faced with such severe and complicated international and domestic forms, many companies in China have started to diversify.One of them is Gree Electric, which has been focusing on professional management.This paper focuses on the motivation of Gree's diversification and the degree of its realization, which is mainly composed of the following parts: firstly, it analyzes the degree of Gree's diversification; secondly, in order to analyze the motivation of Gree's diversification,The paper emphatically analyzes Gree's business environment and the choice of diversified strategic industries, and analyzes Gree's operating environment by using Porter's five-force model and SWOT analysis method.GE matrix is used to analyze the market attraction of Gree diversification industry and the competitive power of Gree itself, and the motivation of Gree diversification is obtained, which in turn seeks for new growth points, keeps the sustainable growth of enterprises, and integrates and optimizes resources.Finally, through the analysis of Gree's profitability, growth ability, solvency and economic added value to judge the degree of realization of its business motivation.Finally, the article puts forward some suggestions based on the above analysis.
【学位授予单位】：安徽工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F406.7;F426.6

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