中国石油西南化工销售云南分公司核心竞争力研究

发布时间：2018-04-16 15:32

本文选题：核心竞争力 + SWOT　；参考：《成都理工大学》2017年硕士论文

【摘要】：21世纪是一个经济全球化的新时代,随着信息技术的不断发展与日益革新,企业之间的竞争愈演愈烈,再加上全球爆发金融危机的影响,使得国际油价一直居高不下,物质资源方面所面临的瓶颈也无法实现有效的突破,也进一步增加了环境的压力。中国石油西南化工销售云南分公司要想在新的战略背景下从激烈的市场竞争中脱颖而出并拥有立足之地,最重要的一点是要建立自己的核心竞争力,培养自己的竞争优势。本文的研究对象是中国石油西南化工销售云南分公司,其理论基础主要是竞争力理论,论文的研究主线是围绕中国石油西南化工销售云南分公司的核心竞争力展开的,并采用模糊综合评价的方法来开展相关研究。论文还充分结合SWOT方法进一步分析了中国石油西南化工销售云南分公司当前的运营状况,指出了中国石油西南化工销售云南分公司存在的问题与弊端。并以此为基础分别从五个方面建立了核心竞争力评价的指标体系,主要包括公司的营销能力、企业文化、管理能力、创新能力以及外部环境等五个方面。本文还充分运用核心竞争力的相关理论进一步深入的分析了中国石油西南化工销售云南分公司的内部价值量、外部环境以及关键能力等方面的实际情况,进一步提出适合公司健康长期可持续发展的核心竞争力构成要素及组合,并就构建公司核心竞争力体系这一发展目标提出了相关的构建思路与构建途径。最后根据具体的评价结果为中国石油西南化工销售云南分公司核心竞争力的提升制定了具体的实施方案与策略。本文通过深入研究中国石油西南化工销售云南分公司核心竞争力体系的构建,主要是为企业核心竞争力的提升制定一系列科学、合理而有效的实施方案与策略,从而进一步促进企业更好的构建自己的核心竞争力。
[Abstract]:The 21st century is a new era of economic globalization. With the continuous development and innovation of information technology, the competition between enterprises is becoming more and more intense, coupled with the impact of the global financial crisis, so that the international oil price has been high.The bottleneck of material resources can not achieve an effective breakthrough, and further increase the pressure on the environment.In order to stand out from the fierce market competition and have a foothold in the new strategic background, the most important point of Yunnan Branch of PetroChina Southwest Chemical Marketing is to establish its own core competence and cultivate its own competitive advantage.The research object of this paper is Southwest PetroChina Chemical Marketing Yunnan Branch, whose theoretical basis is mainly competitiveness theory. The main line of this paper is focused on the core competitiveness of Southwest PetroChina Chemical Marketing Yunnan Branch.And the fuzzy comprehensive evaluation method is used to carry out the relevant research.Combined with the SWOT method, the paper further analyzes the current operating situation of Yunnan Branch of Southwest PetroChina Chemical Marketing, and points out the problems and drawbacks of Yunnan Branch of Southwest PetroChina Chemical Marketing.On this basis, the evaluation index system of core competence is established from five aspects, including marketing ability, corporate culture, management ability, innovation ability and external environment.This paper also makes full use of the relevant theories of core competitiveness to further analyze the actual situation of the internal value, external environment and key capabilities of Yunnan Branch of Southwest PetroChina Chemical Marketing Company.Furthermore, it puts forward the key elements and combinations of the core competence which is suitable for the healthy and long-term sustainable development of the company, and puts forward the relevant ideas and approaches for the construction of the development goal of the core competitiveness system of the company.Finally, according to the concrete evaluation results, the concrete implementation plan and strategy are made for the promotion of the core competitiveness of Yunnan Branch of PetroChina Southwest Chemical Marketing.Through the in-depth study on the construction of the core competitiveness system of Yunnan Branch of PetroChina Southwest Chemical Marketing Company, this paper mainly aims to formulate a series of scientific, reasonable and effective implementation plans and strategies for the promotion of the core competitiveness of enterprises.In order to further promote enterprises to better build their own core competitiveness.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F426.7

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