百圆裤业并购环球易购财务效应研究

发布时间：2018-04-22 13:43

本文选题：并购 + 并购协同效应　；参考：《深圳大学》2017年硕士论文

【摘要】：近年来,由于传统零售业产能过剩、房屋租金大幅上涨以及劳动力成本上升等原因导致不少以实体店经营为主的零售企业出现业绩下滑,盈利水平下降的情况。如何实现企业业绩扭亏为赢、实现企业转型升级、增强市场竞争力以及提升企业价值等问题摆在了许多零售企业的面前。许多以实体店经营为主的传统零售企业开始通过并购电商企业寻求企业绩效提升和转型升级,从而实现企业的战略调整和企业价值提升。针对以实体店经营为主的传统零售企业是否可以通过并购新兴电商企业实现绩效提升和转型升级,本文以百圆裤业并购电商企业环球易购为例,主要运用案例分析法进行研究分析。首先,通过对并购的基础理论进行阐述,对并购的理论及国内外研究状况进行一定的梳理。接着,通过并购协同效应结合财务会计指标的分析方式对百圆裤业并购电商企业环球易购的过程、动因以及并购完成前后百圆裤业的相关财务会计指标进行分析,得出并购后百圆裤业在管理能力、盈利能力和偿债能力等方面均有较大提升,获得了很好的协同效应。其次,通过一般绩效、经济增加值和市场增加值的分析方法对百圆裤业并购环球易购前后的绩效进行分析,得出并购后百圆裤业的绩效有大幅度提升。再次,通过对百圆裤业并购后潜在的风险和应对措施进行分析,得出百圆裤业并购后对风险处理的措施十分得当,并购后的整合很好。最后,通过上述的分析结果,得出百圆裤业并购环球易购在提升企业绩效和实现转型升级方面都有十分积极的影响,认为以实体店经营为主的零售企业通过并购电商企业寻求转型升级的方式是值得借鉴的。
[Abstract]:In recent years, due to the overcapacity of traditional retail industry, the sharp rise of housing rent and the rise of labor costs, many retail enterprises mainly operated by physical stores have seen their performance decline and their profit level declined. Many retail enterprises are confronted with such problems as how to turn their losses into winners, how to realize the transformation and upgrading of enterprises, how to enhance market competitiveness and enhance the value of enterprises. Many traditional retail enterprises, which mainly operate physical stores, begin to seek performance improvement and transformation and upgrading through mergers and acquisitions of e-commerce enterprises, so as to achieve strategic adjustment and enterprise value enhancement. In view of whether the traditional retail enterprises mainly in physical stores can achieve performance improvement and transformation and upgrading through mergers and acquisitions of emerging ecommerce enterprises, this paper takes 100 Yuan trousers as an example to buy e-commerce enterprises around the world. Mainly use the case analysis method to carry on the research and analysis. First of all, through the basic theory of M & A, the M A theory and domestic and foreign research status are combed. Then, the paper analyzes the process, motivation and related financial accounting indicators of 100 yuan trousers industry after the completion of the merger by combining the synergy effect of M & A with the analysis of financial accounting indicators. It is concluded that after the merger and acquisition, the management ability, profitability and solvency of the 100 round trousers industry have been greatly improved, and good synergistic effect has been obtained. Secondly, through the analysis of general performance, economic added value and market value added, the paper analyzes the performance before and after the M & A of 100 round trousers industry, and draws a conclusion that the performance of 100 round trousers industry has greatly improved after the merger. Thirdly, through the analysis of the potential risks and countermeasures after the M & A of Baiduan Pants Industry, it is concluded that the measures to deal with the risks after M & A are very appropriate, and the integration after M & A is very good. Finally, through the results of the above analysis, it is concluded that the merger and acquisition of Global easy Purchasing in Baiyuan Pants Industry has a very positive impact on improving enterprise performance and achieving transformation and upgrading. It is worth learning from the retail enterprises which are mainly managed by physical stores to seek the way of transformation and upgrading through the acquisition of e-commerce enterprises.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.86;F271;F406.7

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