庞大集团成长能力研究

发布时间：2018-04-22 14:49

本文选题：成长能力 + 可持续增长率　；参考：《吉林大学》2017年硕士论文

【摘要】：企业存在的意义在于在日益激烈的市场竞争中保持稳定成长,并实现永续经营,创造社会财富。企业的成长能力良好,就能够实现持续经营,保持“基业常青”;如果企业的成长能力较差,就会在企业发展过程中后续乏力,甚至可能“昙花一现”,在激烈的竞争中衰败和消亡。企业的成长能力成为企业家和理论界日益关注的焦点。汽车流通业是汽车产业的重要组成部分,是汽车生产企业与汽车用户之间的桥梁,同时中国汽车流通业在国民经济中的地位也日益重要,对社会消费具有巨大的拉动作用。汽车经销商集团作为国内汽车流通行业的组成单元,其健康稳定的成长对汽车流通行业的健康发展有着重要的意义。庞大集团是我国汽车流通行业的典型代表企业,曾多次位列中国汽车流通行业百强排行榜榜首位置。研究和分析庞大集团的成长能力,发现庞大集团成长能力存在的问题,找到庞大集团可持续发展策略,对国内其他汽车流通企业的发展有借鉴意义。本文借鉴已有研究成果,选择盈利能力、偿债能力、资产营运能力、获取现金能力四方面维度指标来衡量评价庞大集团的成长能力。通过搭建庞大集团综合评价体系辅助财务战略管理矩阵对庞大集团成长能力进行深入分析。通过研究发现,庞大集团的成长能力存在四方面问题:分别是偿债能力弱、现金获取能力不强、盈利能力较弱和资产营运能力较差,由于这些问题的综合作用导致庞大集团成长能力较差。产生这些问题的原因,首先是庞大集团资本结构不合理导致资产负债率过高影响偿债能力;其次,庞大集团营运资金管控工作不到位导致了现金短缺;再次,庞大集团业务结构过于单一,主要依赖新车销售,随着新车销售进入微利时代,庞大集团盈利能力变弱;还有,庞大集团企业规模过大导致庞大集团资产使用效率过低加上库存管控工作不善,从而影响庞大集团资产营运能力。针对庞大集团成长能力存在的问题,本文提出了庞大集团成长能力提升的对策:首先改变庞大集团的财务政策,调整资本结构,提升庞大集团的偿债能力和现金获取能力;其次,加强庞大集团营运资金管理工作强化庞大集团现金获取能力;再次优化业务组合,打造多元化业务结构从而提升庞大集团盈利能力;最后保持适当企业规模,提升资产使用效率从而提升庞大集团资产营运能力。通过对庞大集团的盈利能力、偿债能力、现金获取能力和资产营运能力多方面能力的综合提升,实现对庞大集团成长能力的提升。
[Abstract]:The significance of the existence of enterprises lies in maintaining steady growth in the increasingly fierce market competition, realizing sustainable management and creating social wealth. If an enterprise has a good growth ability, it will be able to achieve continuous operation and maintain "evergreen foundation industry." if the enterprise's growth ability is poor, it will become weak in the course of enterprise development and may even be "short-lived." Decay and decay in fierce competition. The growth ability of enterprises has become the focus of more and more attention by entrepreneurs and theorists. Automobile circulation industry is an important part of automobile industry and a bridge between automobile production enterprises and automobile users. At the same time, automobile circulation industry in China is also increasingly important in the national economy, which has a huge pull on social consumption. As a component unit of domestic automobile circulation industry, automobile dealer group has an important significance for the healthy development of automobile circulation industry with its healthy and stable growth. Giant Group is a typical representative of China's automobile circulation industry, which has been ranked at the top of China's top 100 automobile circulation industry. This paper studies and analyzes the growth ability of the huge group, finds out the problems existing in the growth ability of the huge group, and finds out the sustainable development strategy of the huge group, which has reference significance for the development of other domestic automobile circulation enterprises. Based on the existing research results, this paper chooses four dimensions of profitability, solvency, asset operating capacity and ability to obtain cash to measure and evaluate the growth ability of a large group. This paper analyzes the growth ability of the large group by setting up a comprehensive evaluation system to assist the financial strategy management matrix. Through the research, it is found that there are four problems in the growth ability of the large group: weak solvency, weak cash acquisition ability, weak profitability and poor asset operation ability. As a result of these problems the comprehensive action causes the huge group to grow the ability to be poor. The reasons for these problems are, first, the unreasonable capital structure of the large group causes the excessive asset-liability ratio to affect the ability to repay debt; secondly, the lack of control over the working capital of the huge group leads to the cash shortage; again, The business structure of the huge group is too single, relying mainly on new car sales. As the new car sales enter the era of small profits, the profitability of the large group becomes weaker; and, The excessive size of large conglomerates results in inefficient use of assets and poor inventory control, which affects the ability of large groups to operate assets. In view of the problems existing in the growth ability of the huge group, this paper puts forward the countermeasures of enhancing the growth ability of the huge group: firstly, it changes the financial policy of the huge group, adjusts the capital structure, and promotes the solvency and cash acquisition ability of the huge group; Second, strengthen the working capital management of the large group to strengthen the cash acquisition ability of the large group; optimize the business portfolio again, create a diversified business structure to enhance the profitability of the large group; and finally, maintain the appropriate enterprise size, Improve the efficiency of asset use, thereby enhancing the assets of large groups operating capacity. Through the comprehensive enhancement of the profitability, solvency, cash acquisition ability and asset operation ability of the large group, the growth ability of the large group can be enhanced.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F406.7

【参考文献】