新能源汽车产业公众意识培育策略——北京数据与国际经验

发布时间：2018-04-28 22:16

  本文选题：新能源汽车 + 公众意识培育　； 参考：《北京理工大学学报(社会科学版)》2017年03期

【摘要】：全球新能源汽车产业发展的实践表明,公众意识的培育和提升对于产业发展至关重要。以"态度—行为缺口"为出发点,构建以政策认知、技术与产品认知、环境价值认知3个方面为核心的中国新能源汽车产业公众意识培育缺口的分析框架。应用该分析框架,通过分析和对比北京数据,发现北京新能源汽车领域的公众意识培育关键缺口在于公众意识与政策实施效果、技术与产品性能、环境价值和环境效益等方面存在较大的差距。在此基础上,选取新能源汽车产业发展较好的美国、德国、法国、日本和荷兰等国家,总结和剖析这些国家成功的公众培育经验。结合国际经验和北京实践,认为可以通过完善政策体系及其实施效果、推广新技术和新产品并鼓励商业模式创新、开发示范项目以提升环境价值这3个方面策略来培育和提升北京新能源汽车产业公众意识。
[Abstract]:The practice of the development of new energy automobile industry shows that the cultivation and promotion of public consciousness is of great importance to the development of the industry. Taking the "attitude and behavior gap" as the starting point, this paper constructs an analytical framework of the gap in public awareness cultivation of China's new energy automobile industry, which focuses on three aspects: policy cognition, technology and product cognition, and environmental value cognition. By analyzing and comparing Beijing data, it is found that the key gap of public awareness in the field of new energy vehicles in Beijing lies in public awareness and the effect of policy implementation, technology and product performance. There is a big gap in environmental value and environmental benefit. On this basis, the successful public training experiences of these countries are summarized and analyzed, including the United States, Germany, France, Japan and the Netherlands, which have better development of the new energy automobile industry. In combination with international experience and Beijing practice, it is believed that new technologies and products can be promoted and business model innovations can be encouraged by improving the policy system and its implementation effects, To develop demonstration projects to enhance environmental value of the three strategies to cultivate and enhance Beijing's new energy automotive industry public awareness.
【作者单位】： 北京交通大学经济管理学院;哥本哈根商学院国际经济管理系;
【基金】：国家社科基金重点项目资助“技术驱动下的新能源汽车产业商业模式创新研究”(16AGL004)
【分类号】：F426.471
，

本文编号：1817119