A股份公司发展战略研究

发布时间：2018-04-29 11:42

本文选题：国有外贸公司 + 上市公司　；参考：《南京大学》2017年硕士论文

【摘要】：改革开放30多年以来,中国经济高速增长。与此同时,中国外贸进出口也高速发展,现在中国已经成为世界贸易大国。纺织服装类产品一直是中国出口竞争力最强的产品种类,现在也在中国出口贸易中占据了重要地位。在上述过程中,传统服装外贸出口企业扮演了非常重要的角色。然而,近年来传统服装外贸出口企业增速放缓,利润率下降,这已经成为全行业的普遍状况。虽然这一行业的普遍困境很大程度上源于国际国内大环境的根本变化,但是传统服装外贸出口企业自身发展战略的失误,这也是不可忽视的因素。A股份公司是一家典型的传统国有服装外贸出口企业,本文以此为具体研究对象,探讨其实施一体化、多元化发展战略的历史背景、当前状况和问题,并分析其问题产生的原因。根据企业内外部环境的分析,本文试图研究A股份公司的新发展战略,并提出相应的支撑措施,避免战略管理中出现的重制定、轻执行等问题,以保证A股份公司未来长期持续稳定的发展。本论文共分为六章。第一章是绪论,主要是分析论文的选题背景,并提出论文的研究问题。绪论中还总结了论文的研究目的、研究意义和研究内容,同时归纳了论文的研究方法、可能的创新和不足。第二章是论文的理论背景,这一章简要回顾了战略管理的相关理论,系统梳理了我国外贸企业战略转型的一系列研究成果。第三章是对本论文的研究对象A股份公司发展历程和过去发展战略的总结,以及对现行战略的现状、问题及原因的分析。第四章是A股份公司内外部环境的分析和SWOT分析。第五章是A股份公司的新发展战略论述,以及具体的实施保障措施。A股份公司新的发展战略概括为"调整一体化战略"和"收缩多元化战略"。新的发展战略是对原先发展战略的修正,并不是从根本上否定原先的一体化和多元化战略。本论文还提出从组织结构优化、团队建设优化和风险控制体系优化三个方面实施相应的保障措施。第六章是本论文的结论。结论部分对本论文的主要内容进行了归纳与总结。
[Abstract]:Since the reform and opening up for more than 30 years, China's economy has grown at a high speed. At the same time, China's foreign trade imports and exports have also developed rapidly, and now China has become a major trading country in the world. Textile and garment products have always been the most competitive export products in China and now occupy an important position in China's export trade. In the above process, the traditional garment export enterprises have played a very important role. However, in recent years, the growth rate of traditional garment export enterprises has slowed and profit margins have fallen, which has become a common situation throughout the industry. Although the general plight of this industry is largely due to the fundamental changes in the international and domestic environment, the traditional garment export enterprises have made mistakes in their own development strategies. This is also a factor that can not be ignored. A stock company is a typical traditional state-owned garment export enterprise. This paper takes this as the specific research object, discusses the historical background, current situation and problems of its implementation of integration and diversification development strategy. And analyzes the causes of its problems. According to the analysis of the internal and external environment of the enterprise, this paper attempts to study the new development strategy of A stock company, and puts forward the corresponding supporting measures to avoid the problems of heavy formulation and light execution in the strategic management. In order to ensure a long-term and stable development of A-stock company in the future. This thesis is divided into six chapters. The first chapter is the introduction, which mainly analyzes the background of the thesis and puts forward the research questions. In the introduction, the purpose, significance and content of the research are summarized, and the research methods, possible innovations and deficiencies are also summarized. The second chapter is the theoretical background of the paper, this chapter briefly reviews the relevant theories of strategic management, and systematically combs a series of research results of strategic transformation of foreign trade enterprises in China. The third chapter is a summary of the development history and past development strategy of A stock company, as well as the analysis of the current situation, problems and reasons of the current strategy. The fourth chapter is the analysis of internal and external environment and SWOT analysis of A-stock company. The fifth chapter is the new development strategy of A stock company, and the concrete implementation safeguard measures. The new development strategy of A joint stock company is summarized as "adjustment and integration strategy" and "contractile diversification strategy". The new development strategy is a revision of the original development strategy and does not fundamentally negate the original integration and diversification strategy. This paper also puts forward the corresponding safeguard measures from three aspects: organizational structure optimization, team building optimization and risk control system optimization. The sixth chapter is the conclusion of this paper. The conclusion part summarizes the main contents of this paper.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F426.86;F752.62

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