基于大数据分析的电力营业网点优化布置及应用研究

发布时间：2018-05-01 01:07

本文选题：电力营销网点 + 电力用户　；参考：《华北电力大学》2017年硕士论文

【摘要】：随着移动互联、互联网+、大数据分析、云计算、移动APP技术的快速发展,基于大数据的各项前沿技术在电力行业中的应用越来越多。人民生活质量提高使其对日常生活中公共服务的要求也不断提高,比如更加便利地缴纳电费。“以客户为中心”的用电营销核心就是如何做好客户服务,而电力客户最易感知的服务体验则是缴费购电,缴费的便捷性已成为做好服务工作的关键因素之一。为方便客户购电就必须要打造“10分钟缴费圈”,尽最大努力去提高客户缴费的便捷性,然而新疆地区相对其它地区信息化发展相对落后,用户对于网上缴费的意识还不够。增加线下缴费网点是有效的方式,但自建营业厅建设成本和运营维护太高,采用预存保证金方式的第三方代收的模式非常成熟,电费资金非常安全,通过增加第三方代收缴费网点来提高老百姓缴费便利性具有成本低、风险小的优点。是否需要设置第三方代收缴费网点、在何处设立第三方代收缴费网点、增加多少个缴费网点需要科学决策。在这样的背景下,本文开展基于大数据分析的电力营销网点优化布置及应用的研究,对便民优质服务提供科学、实时、可靠的技术支撑。通过大数据分析台区位置、台区覆盖用户数、用户用电习惯、用户购电行为习惯、用户属性、周围自有网点及第三方代收缴费网点收费情况,并对所有第三方代收缴费网点信誉及服务质量等进行对比评价,最后决定设立合理的缴费网点,为用电客户提供更好、更优质的购电及其他服务。
[Abstract]:With the rapid development of mobile interconnection, Internet, big data analysis, cloud computing and mobile APP technology, the advanced technologies based on big data are applied more and more in the power industry. People's quality of life has increased their demand for public services in their daily lives, such as making it easier to pay electricity bills. The core of "customer-centered" electricity marketing is how to do a good job of customer service, and the most easily perceived service experience of electric power customers is to pay for electricity, and the convenience of payment has become one of the key factors to do a good job of service. In order to make it convenient for customers to purchase electricity, we must create a "10 minute payment circle" and try our best to improve the convenience of customer payment. However, the development of information technology in Xinjiang is relatively backward compared with other regions, and users' awareness of online payment is not enough. It is an effective way to increase the offline payment network, but the construction cost and operation maintenance of the self-built business hall are too high. The mode of third-party collection using the pre-deposit margin method is very mature, and the electricity bill funds are very safe. By increasing third-party collection and payment network to improve the convenience of the common people has the advantages of low cost and low risk. Whether it is necessary to set up a third-party collection and payment network, where to set up a third-party collection and payment network, and how many additional payment outlets need to be made scientifically. In this context, this paper carries out research on the optimal layout and application of power marketing network based on big data analysis, which provides scientific, real-time and reliable technical support for quality service for convenience. Through big data's analysis of the location of the Taiwan area, the number of users covered by the station area, the usage habits of the users, the behavior habits of the users to buy electricity, the attributes of the users, and the collection and payment network charges by the surrounding private network and the third-party collection and payment network, And all the third-party collection and payment network reputation and service quality were compared and evaluated, finally decided to set up a reasonable payment network, to provide customers with better, more high-quality electricity purchase and other services.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61

【参考文献】