信阳毛尖品牌视觉形象设计研究

发布时间：2018-05-03 13:10

本文选题：信阳毛尖 + 视觉形象　；参考：《福建茶叶》2017年09期

【摘要】：从信阳毛尖的历史、地域特点、民俗风情及文化品牌的视觉形象的分析为出发点,以宏观的角度分析了信阳毛尖品牌视觉形象系统设计的一些表现手法,及包装形象的构建途径。同时,阐述了构建信阳毛尖品牌视觉形象对企业发展所起的关键功效,探析了信阳毛尖茶企业品牌形象在经营过程中现存问题,思考相应解决对策及管理方面的内容,以保证视觉形象系统的完善实施和最大限度的发挥作用,促进信阳毛尖品牌的可持续性发展。
[Abstract]:From Xinyang Maojian Tea's history, regional characteristics, folk customs and cultural brand visual image analysis as the starting point, from the macro point of view, this paper analyzes some expression methods of the system design of Xinyang Maojian Tea brand visual image. And the construction way of packaging image. At the same time, this paper expounds the key effect of constructing Xinyang Maojian Tea's brand visual image on the development of enterprises, probes into the existing problems in the management process of the brand image of Xinyang Maojian Tea tea enterprise, and thinks about the corresponding countermeasures and management contents. In order to ensure the perfect implementation of visual image system and maximize the role of promoting the sustainable development of Xinyang Maojian Tea brand.
【作者单位】：洛阳理工学院;
【分类号】：F273.2;F426.82;TS971

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