BQ新能源汽车对欧洲出口问题研究

发布时间：2018-05-04 14:51

本文选题：新能源汽车 + BQ新能源　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：当前我国对石油资源的过渡依赖正在逐渐加剧,随着能源紧缺与环境保护双重压力的不断增大,发展新能源汽车变成了未来汽车工业发展的必然方向。放眼当下,世界各国都在大力发展新能源汽车产业,我国更是将其列为七大战略性新兴产业之一。目前,我国新能源汽车的量产出口尚未形成规模,还不存在国外对我国新能源汽车出口限制的问题,因此面对难得的国际市场战略机遇,我国新能源汽车企业应当抓住当前的机遇,积极开拓海外市场。欧洲是世界上最大的汽车消费市场之一,作为我国新能源汽车的标杆企业,自主品牌BQ新能源,正积极采用线上线下相结合,多渠道、多形式开展国际业务,寻求新市场的开拓与突破。BQ新能源通过不断的海外布局扩大品牌影响等积极努力,使其全球市场化的布局正在逐渐展开,欧美等高端市场也将树立起中国自主品牌的身影,而BQ新能源作为我国新能源汽车领域的先行者,挺进欧洲市场将具有重要的战略意义。本文共分为绪论、正文及结论三个部分。第一部分绪论,主要介绍选题背景及意义,并对国内外相关研究文献进行了综述,同时指出了本文的研究思路、框架和研究方法。第二部分正文,首先阐述了相关研究的理论基础,对产业内贸易理论,行业的波特五力及SWOT分析进行了理论梳理;其次,对BQ新能源汽车发展进行了概述;并分析了BQ新能源汽车对欧洲出口现状;之后分析出口欧洲市场存在的主要问题,并对存在问题的原因进行了分析。再次,分析了欧洲市场的营销环境和BQ新能源汽车自身的竞争力;然后提出扩大BQ新能源汽车对欧洲出口的对策。第三部分为研究结论。
[Abstract]:At present, the transition dependence on petroleum resources in China is gradually increasing. With the increasing pressure of energy shortage and environmental protection, the development of new energy vehicles has become the inevitable direction of the development of automobile industry in the future. Nowadays, every country in the world is developing new energy automobile industry, which is listed as one of the seven strategic emerging industries in China. At present, the production and export of new energy vehicles in our country has not yet formed a scale, and there is no problem of foreign export restrictions on new energy vehicles in our country, so we are faced with a rare strategic opportunity in the international market. Our country new energy automobile enterprise should seize the present opportunity, develops the overseas market positively. Europe is one of the largest automobile consumption markets in the world. As the benchmark enterprise of new energy vehicles in our country, the independent brand Bq new energy is actively adopting the combination of on-line and offline, multi-channel and multi-form international business. To seek new market development and breakthrough. Bq new energy through the continuous overseas distribution to expand brand influence and other positive efforts, so that its global market-oriented layout is gradually unfolding, Europe and the United States and other high-end markets will also set up China's own brand figure. As a pioneer in the field of new energy vehicles in China, it will be of great strategic significance to push into the European market. This paper is divided into three parts: introduction, text and conclusion. The first part of the introduction mainly introduces the background and significance of the topic, and summarizes the relevant research literature at home and abroad, and points out the research ideas, framework and research methods. The second part of the text, first elaborated the theoretical basis of the relevant research, the intra-industry trade theory, the industry of Porter five forces and SWOT analysis, second, the development of Bq new energy vehicles were summarized. The present situation of the export of Bq new energy vehicle to Europe is analyzed, and the main problems existing in the export market of Europe are analyzed, and the reasons for the problems are analyzed. Thirdly, the paper analyzes the marketing environment of European market and the competitiveness of Bq new energy vehicles, and then puts forward the countermeasures to expand the export of Bq new energy vehicles to Europe. The third part is the conclusion of the research.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F752.62

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