HW建设集团发展战略研究

发布时间：2018-05-07 06:41

本文选题：HW建设集团 + 发展战略　；参考：《郑州大学》2017年硕士论文

【摘要】：建筑业作为我国经济的传统支柱型行业,一直在国民经济中起着巨大的作用。随着近十年来建筑行业企业生产和经营规模的不断扩大,建筑业总产值的持续增长,行业达到了饱和状态,施工产能过剩。并且,随着经济“新常态”的提出,经济发展开始转型,建筑业传统的发展模式也受到挑战。近两年来,HW建设集团承接任务量减少,生产总值增长缓慢,企业是走向衰落还是继续发展,成为HW建设集团不得不面对的问题。面对企业发展的瓶颈期,明确企业发展战略,为企业发展指明方向显得尤为重要。本文按照发展战略制定和实施的过程,首先对HW建设集团发展所处的外部环境通过PEST分析法分析了政治、经济、技术和社会环境,并使用竞争五力模型对建筑业中的潜在进入者和潜在替代品威胁、购买者和供应商的议价能力进行业竞争状况的分析;然后对HW建设集团中发展概况、组织与人力资源现状、科技创新现状以及财务状况进行了分析。其次,在内外部环境分析的基础上,总结概括HW建设集团发展所面对的机遇和挑战,企业所拥有的优势和劣势,通过SWOT分析模型为HW建设集团发展战略进行定位,最终选择以建筑业为主,开发多元市场,进行成本控制的总战略。最后,通过战略实施的部分细节、战略保障及风险控制对战略的实施进一步的细化。本文的研究结果为HW建设集团发展指明了方向,也可为相同类型的企业制定发展战略提供借鉴。
[Abstract]:As the traditional pillar industry of our economy, the construction industry has been playing a great role in the national economy. With the expansion of the production and management scale of the construction industry in the past ten years, the gross output value of the construction industry has continued to increase, the industry has reached saturation state, and the construction capacity is overcapacity. Moreover, with the development of the new normal and the transformation of economic development, the traditional development mode of construction industry has been challenged. In the past two years, HW Construction Group has to face the problems of decreasing the amount of undertaking tasks, slow growth of GDP, and whether the enterprises are going to decline or continue to develop. Facing the bottleneck period of enterprise development, it is very important to define the strategy of enterprise development and point out the direction of enterprise development. In this paper, according to the process of development strategy formulation and implementation, we first analyze the political, economic, technological and social environment of HW Construction Group through PEST analysis. The paper also analyzes the potential entrants and potential substitutes in the construction industry, the bargaining power of buyers and suppliers into the competition situation of the industry, and then analyzes the development situation, organization and human resource status of HW Construction Group. The present situation and financial situation of science and technology innovation are analyzed. Secondly, on the basis of the analysis of internal and external environment, the paper summarizes the opportunities and challenges faced by HW construction group, the advantages and disadvantages of the enterprise, and positions the development strategy of HW construction group through SWOT analysis model. The final choice is the construction industry, the development of multiple markets, the overall strategy of cost control. Finally, the implementation of the strategy is further refined through some details of strategy implementation, strategy guarantee and risk control. The research results of this paper indicate the direction of HW construction group development, and can also provide reference for the same type of enterprises to formulate development strategy.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.92;F272

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