江苏中烟细支卷烟发展战略探讨

发布时间：2018-05-08 23:34

本文选题：江苏 + 细支卷烟　；参考：《吉林大学》2017年硕士论文

【摘要】：2003年9月,江苏中烟挂牌成立。2006年徐州卷烟厂、淮阴卷烟厂和南京卷烟厂合并重组,并同江苏鑫源烟草薄片有限公司、南通烟滤嘴有限责任公司加入江苏中烟集团公司,将卷烟的研发、生产和物资配送等一体化,成为一家拥有7000余名员工的大型烟草工业公司。江苏中烟于2009年通过深化体制改革,响应市场化取向,完善法人结构机制,并且以江苏中烟工业有限责任公司作为企业正式名称。近年来,随着卷烟控制力度的加强,以及中国经济整体从高速增长步入中高速增长,导致卷烟销售出现总体下滑,库存高企的诸多问题。根据欧睿(Euromonitor)数据研究,在2014年全国卷烟微弱增长之后,2015年全国卷烟消费量出现自1995年以来首次下滑。然而,就在全国卷烟销量下滑,各省中烟工业企业传统品牌市场表现日不已不佳的情况下,细支卷烟实现逆势上涨,连续六年高速增长。2015年,全国细支卷烟商业销售突破70万箱,增长超过150%,商业收入达到290亿元,增长接近150%,单箱批发均价突破4万元。通常而言,细支卷烟烟支周长要小于普通规格的卷烟,因此细支烟的体型一般比较修长纤细。细支卷烟还有焦油含量较低、烟叶使用量少且危害较小的特点。江苏中烟由于对细支卷烟品类关注较早,研发最早,近十年的市场销售和品牌培育让其细支卷烟在全国市场占有非常重要的地位。
[Abstract]:In September 2003, Jiangsu Zhongyan was established. In 2006, Xuzhou cigarette Factory, Huaiyin cigarette Factory and Nanjing cigarette Factory were merged and reorganized, and joined Jiangsu Zhongyan Group Company with Jiangsu Xinyuan Tobacco sheet Co., Ltd and Nantong cigarette filter Co., Ltd. To integrate cigarette R & D, production and material distribution into a large tobacco industry with more than 7000 employees. In 2009, Zhongyan in Jiangsu Province adopted deepening system reform, responding to the orientation of marketization, perfecting the legal person structure mechanism, and taking Jiangsu Zhongyan Industry Co., Ltd as the official name of the enterprise. In recent years, with the strengthening of cigarette control and the rapid growth of China's economy, the overall decline in cigarette sales and high inventory has led to a lot of problems. Cigarette consumption fell in 2015 for the first time since 1995, after weak national cigarette growth in 2014, according to Euromonitor. However, with the decline in cigarette sales across the country and the deteriorating market performance of traditional brands of tobacco industrial enterprises in various provinces, fine cigarettes rose against the trend, rising at a high rate for six years in a row. The national commercial sales of fine cigarettes exceeded 700000 cases, an increase of more than 150 yuan. The commercial income reached 29 billion yuan, an increase of nearly 150 yuan, and the average wholesale price of a single case exceeded 40,000 yuan. In general, the circumference of fine cigarettes is smaller than that of ordinary cigarettes, so the size of fine cigarettes is generally longer and more slender. Fine cigarette also has the characteristics of low tar content, less use of tobacco leaf and less harm. Due to the early attention to fine cigarettes in Jiangsu Province, the earliest research and development, the nearly ten years of market sales and brand cultivation make its fine cigarettes in the national market occupies a very important position.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.8;F272

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