面对资金约束时的最优研发与生产联合决策

发布时间：2018-05-13 07:26

本文选题：研发投资 + 资金约束　；参考：《技术经济与管理研究》2017年10期

【摘要】：文章研究了一个风险中性的制造商在面对资金约束时如何联合制定最优生产与最优研发投资决策,讨论了制造商在降低生产成本与提高产品质量这两种类型研发活动之间的偏好,并拓展考虑了研发不确定性和市场竞争因素的影响。结果表明:第一,存在资金约束的制造商在同时面临生产与研发投资决策时,没有动机同时进行两种研发活动的投资。第二,制造商的研发投资可以看做是一种"全投资或全不投资"的策略。第三,研发活动的不确定性提高了制造商选择提高产品质量研发活动的动机,降低了制造商选择降低生产成本研发活动的动机。第四,当竞争对手与制造商的实力相当或更强时,制造商倾向于降低生产成本的研发活动,同时也降低了制造商研发活动投资的动机。而当竞争对手与制造商的实力足够弱时,市场竞争的存在可以刺激制造商的研发行为。
[Abstract]:This paper studies how a risk neutral manufacturer jointly formulating the optimal production and optimal R & D investment decisions in the face of capital constraints, and discusses the preference of the manufacturers in the two types of R & D activities in reducing production costs and improving product quality, and expands the impact of uncertainty and market competition factors. The results show that: first, when the manufacturers are faced with the investment decision of production and R & D, the manufacturers have no motivation to invest in two kinds of R & D activities at the same time. Second, the manufacturer's R & D investment can be regarded as a "full investment or no investment" strategy. Third, the uncertainty of R & D activity improves the manufacturer's choice. The motivation of high product quality research and development activities reduces the motivation for manufacturers to choose to reduce production cost R & D activities. Fourth, when competitors and manufacturers are equal or stronger, manufacturers tend to reduce R & D activities of production costs and reduce the motivation of manufacturers to invest in research and development activities. When the strength of business is weak enough, the existence of market competition can stimulate manufacturers' R & D behavior.

【作者单位】：北京大学光华管理学院;
【分类号】：F273;F406.7

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