湘电风能公司发展战略研究

发布时间：2018-05-14 11:58

本文选题：战略管理 + 风电　；参考：《湘潭大学》2017年硕士论文

【摘要】：风电是重要的可再生新能源。风电产业是高端装备制造业和新能源产业的融合体,历来受到各级政府的高度重视和支持。中国风机制造企业在经历十余年的行业高速增长后,在经济新常态和行业竞争加剧的冲击下,面对企业内外环境的改变,有必要重新对自身的发展战略进行审视和规划。本研究拟以国内风机制造业排名前列的湘电风能有限公司作为研究对象,旨在为新时期湘电风能有限公司(简称湘电风能)发展战略的制定与实施提供参考和建议。本研究主要是结合相关的企业战略管理理论和对风电行业数据和信息的搜集整理以及分析,遵循企业发展战略制定的三个基本阶段环境分析、战略制定与执行进行展开。本文首先对企业战略管理理论的相关流派进行了分析和比较,为接下来企业战略的选择和优化提供理论支持。然后通过资料搜集和分析,对本研究对象湘电风能的内部发展条件进行了阐述和分析,接着对国内外风电市场的发展现状进行了分析。然后采取了SWOT分析法对湘电风能的发展优势、劣势、机遇和挑战进行了分析。发现湘电风能的发展优势在电机制造、产品选型和产业先发。其发展劣势包括:地理位置限制、市场规模较小、管理体制保守和技术力量薄弱。其发展机遇包括稳定的政策支持、风电企业兼并重组、后续维护市场扩大。面临的发展威胁包括产品质量隐患、风电并网难题、企业扩张合并的风险和经济新常态的挑战。在对湘电风能SWOT分析的基础上,结合对湘电风现有发展战略的研究和分析,本文从三个方面对湘电风能的发展战略进行了优化,包括:产品差异化战略、产品安全化战略和纵向一体化战略。针对新时期风电行业内外环境快速变化的现实,本研究提出湘电风能的未来发展定位和战略目标是打造国际有影响和国内一流的风电制造企业,发展原则是稳步推进、创新推动和重点突破,并阐述了湘电风能的发展途径、行动工程以及战略实施保障。本研究对湘潭市风电产业的支柱企业湘电风能的总体发展目标制定和战略实施具有重要的意义,也为经济新常态下区域经济的长远发展规划提供了意见和参考。
[Abstract]:Wind power is an important renewable energy. Wind power industry is a combination of high-end equipment manufacturing and new energy industry. It has always been highly valued and supported by governments at all levels. After more than ten years of rapid growth, Chinese fan manufacturing enterprises face the internal and external environment under the impact of the new economy and the intensification of competition in the industry. It is necessary to review and plan its own development strategy. This study aims to provide reference and suggestions for the development and implementation of the development and implementation of the Hunan TV Wind Energy Ltd (wind power) development strategy in the new period. The relevant enterprise strategic management theory and the collection and analysis of the data and information of the wind power industry, follow the three basic stages of the enterprise development strategy environment analysis, strategic formulation and implementation. This paper first analyzes and compares the relevant schools of the enterprise strategic management theory, for the next enterprise strategy. The selection and optimization provide theoretical support. Then through data collection and analysis, the internal development conditions of this research object are expounded and analyzed, and then the development status of the wind power market at home and abroad is analyzed. Then the SWOT analysis method is adopted to develop the advantages, disadvantages, opportunities and challenges of the wind energy development. It is found that the development advantage of the wind power of Hunan electric power is motor manufacturing, product selection and industry first. Its development disadvantage includes: geographical position restriction, small market scale, conservative management system and weak technical force. Its development opportunities include stable policy support, merger and reorganization of wind power enterprises, and further maintenance of market expansion. The threat to development is facing the development threat. It includes the hidden trouble of product quality, the problem of wind power grid connected with the network, the risk of enterprise expansion and merger and the challenge of the new normal economy. On the basis of SWOT analysis of the wind energy of Hunan electric power, combining with the research and analysis of the existing development strategy of Xiang TV wind, this paper optimizes the development strategy of the wind energy from three aspects, including the product differentiation strategy and the product. In view of the rapid changes in the internal and external environment of the wind power industry in the new period, this study proposes that the future development orientation and strategic goal of the wind energy of Hunan power is to create an international and domestic first-class wind power manufacturing enterprise. The development principle is to push forward steadily, promote innovation and key breakthroughs, and elaborate the Hunan power. The development approach of wind energy, action engineering and strategic implementation guarantee. This study is of great significance to the overall development target and strategy implementation of the Xiangtan wind power industry's pillar enterprises, and also provides advice and reference for the long-term development planning of regional economy under the new normal economy.

【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F272

【参考文献】