德国制造:保时捷成功之秘

发布时间：2018-05-15 07:21

本文选题：保时捷 + 斯图加特　；参考：《企业研究》2017年02期

【摘要】：正保时捷在世界汽车市场中占有相当的份额,在我们生活中,"保时捷"也绝非陌生词汇。迄今为止,公司已经走过了非凡的70余年,也取得了许多举世瞩目的成就。保时捷是怎么样成为"德国制造"的一面旗帜、又是怎样登上成功巅峰的?保时捷的辉煌,不仅仅由于时运较佳,更是其经营者融铸创新与文化、通过不断的努力创造出来的。一、保时捷足迹(一)保时捷的起步与发展保时捷公司是世界著名跑车生产企业,成立于1930年于斯图加特,其创始人是享
[Abstract]:Positive Porsche has a significant share in the world car market, and Porsche is no stranger to our lives. So far, the company has gone through an extraordinary 70 years, but also made a lot of world-renowned achievements. How did Porsche become a "made in Germany" flag, and how did it reach the pinnacle of success? Porsche's resplendence is not only due to the better luck, but also the innovation and culture of its operators. Porsche footprint (1) Porsche Co., Ltd. is a world-famous sports car manufacturer, founded in Stuttgart in 1930, the founder of Porsche Co., Ltd.
【作者单位】：南开大学外国语学院;
【分类号】：F416.471

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