基于潜在需求的价值链资源整合研究——以牡丹集团为例

发布时间：2018-05-21 05:16

本文选题：资源整合 + 盈利模式　；参考：《会计之友》2017年07期

【摘要】：从价值链分工以及价值链分工驱动理论分析,参与价值链管理可以给企业带来资源优势,从而获得价值的提升。价值链资源整合导致了企业传统盈利模式的不适应,文章讨论了牡丹集团在二次创业过程中通过改进盈利模式,推行"供给+平台+需求"模式,充分整合自身资源、社会资源和政府资源,将"外部资源内部化、内部资源外部化",使得供应商、生产商和客户利益高度统一,以研发创新推动企业价值的增长。研究发现传统价值链的价值创造依赖已经获取的竞争优势,在当今先进的技术条件下,应通过资源整合、构建平台,使得供给与未来潜在需求对接,依据未来竞争优势获取创造价值的能力。
[Abstract]:Based on the theory of value chain division and value chain division driving, participating in value chain management can bring resource advantage to enterprises and gain value upgrading. The integration of value chain resources leads to the inadaptability of the traditional profit model of the enterprise. This paper discusses that the Peony Group can fully integrate its own resources by improving the profit model, promoting the "supply platform demand" model, and fully integrating its own resources. Social resources and government resources will "internalize external resources, externalize internal resources", make the interests of suppliers, producers and customers highly unified, and promote the growth of enterprise value by R & D innovation. It is found that the value creation of the traditional value chain depends on the competitive advantage that has been acquired. Under the advanced technological conditions, the platform should be constructed through the integration of resources, so that the supply and the potential demand in the future can be connected. The ability to create value based on future competitive advantages.
【作者单位】：北京工商大学商学院;
【基金】：国家社科基金重大项目(14ZDA027);国家社科基金重点项目(14AJY005);国家社科基金面上项目(14BGL188) 北京市社科基金项目(13JGB056) 教育部人文社科项目(11YJA630080)
【分类号】：F275

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