伊泰集团煤化工产品竞争战略研究

发布时间：2018-05-23 23:38

本文选题：竞争战略 + 新兴产业　；参考：《内蒙古财经大学》2017年硕士论文

【摘要】：中国的能源储量大,但与此同时,能源的消耗也很大。中国的能源结构是:煤炭丰富,石油缺乏,天燃气匮乏。煤炭是储量最大的能源之一,但一直以来,对煤炭的利用都是简单粗放,导致了很多环境问题,尤其是雾霾的出现,更是让人们意识到了煤炭的污染不容忽视。煤炭深加工是提高煤炭利用率,保护环境问题,促进国家产业革命的一条必由之路。笔者在伊泰集团煤化工版块工作多年,对煤化工在中国的发展有较深的了解。近年来在油品价格不稳定的市场环境下,油价跌宕起伏。随着国际局势的变化及美国页岩油的开采,油价一度进入了持续低迷的状态。只有充分认清内外部环境,分析自身优、劣势,制定有效的煤化工产品的竞争战略,企业才能获得利润。在发展新兴煤化工产业的过程中,要想使得产品在市场中占有一定的份额,必须高度重视竞争战略。竞争战略能够为企业的发展提供理论依据和现实指导,对于实际工作具有方向性的指导意义,对企业的经营管理起举足轻重的作用。本文在竞争战略理论的基础上,结合伊泰集团煤化工产品的特征,通过对内外部环境与企业发展现状以及竞争者和产品特性进行深入的分析,并在此基础上,制定了伊泰集团短期目标和长期目标,为伊泰集团煤化工产品制定了竞争战略,希望对企业今后的发展有一定的鉴与参考作用。
[Abstract]:China's energy reserves are large, but at the same time, energy consumption is also very large. China's energy structure is: coal rich, lack of oil, gas shortage. Coal is one of the largest reserves of energy, but the use of coal has always been simple and extensive, resulting in a lot of environmental problems, especially the emergence of haze, but also make people realize that coal pollution can not be ignored. Deep coal processing is the only way to improve the utilization rate of coal, protect the environment and promote the national industrial revolution. The author has a deep understanding of the development of coal chemical industry in China. In recent years, oil prices in the volatile market environment, oil prices ups and downs. With changes in the international situation and the production of shale oil in the United States, oil prices once entered a state of sustained depression. Only by fully recognizing the internal and external environment, analyzing its own advantages and disadvantages, and formulating effective competitive strategy of coal chemical products, can the enterprises obtain profits. In the process of developing the new coal chemical industry, we must attach great importance to the competitive strategy in order to make the products occupy a certain share in the market. Competitive strategy can provide theoretical basis and practical guidance for the development of enterprises. It has directive significance for practical work and plays an important role in the management of enterprises. Based on the theory of competition strategy and the characteristics of the coal chemical products of Yitai Group, this paper analyzes the internal and external environment, the present situation of the enterprise development, competitors and the characteristics of the products, and on this basis, The short-term and long-term goals of Itai Group are formulated, and the competitive strategy for the chemical products of Yitai Group is drawn up. It is hoped that it will serve as a reference for the future development of the enterprise.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.7

【参考文献】