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交易成本视角下茶叶电子商务运营研究

发布时间:2018-05-29 03:47

  本文选题:交易成本 + 茶叶 ; 参考:《福建茶叶》2017年07期


【摘要】:从交易成本的视角研究和探讨了传统交易模式和电子商务交易模式对茶叶交易成本的影响并进行了对比分析,从中可以发现茶叶交易电子商务化运营已经成为了时代发展的客观要求和必然趋向,本文在对交易成本和茶叶经营模式转变进行探讨的基础上,从交易成本的视角分析了茶叶电子商务运营的策略,考虑到茶叶企业的实际情况和发展的多样性,就其实施电子商务运营的步骤从三个阶段进行了分析,并给出了每个阶段的具体实现目标,就模式选择上从B2B、B2C、C2C三个方面进行了分析,对每种模式的特点、适应对象进行了探讨,希望能够为茶叶电子商务运营的开展提供帮助。
[Abstract]:From the perspective of transaction cost, this paper studies and discusses the influence of traditional transaction mode and electronic commerce transaction mode on tea transaction cost and makes a comparative analysis. It can be found that the e-commerce operation of tea trade has become the objective requirement and inevitable trend of the development of the times. This paper analyzes the strategy of tea e-commerce operation from the perspective of transaction cost, considering the actual situation and diversity of development of tea enterprises, and analyzes the steps of its implementation of e-commerce operation from three stages. The concrete realization goal of each stage is given, the mode selection is analyzed from three aspects of B2BX B2CU C2C, the characteristics of each mode and the suitable object are discussed, in the hope of providing help for the development of tea E-commerce operation.
【作者单位】: 绵阳职业技术学院;
【分类号】:F426.82;F724.6

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