自然堂2016奥运主题营销

发布时间：2018-05-30 13:45

本文选题：自然堂 + 中国跳水队　；参考：《国际公关》2017年01期

【摘要】：正执行时间2016年6月至2016年10月获奖企业名称伽蓝集团品牌名称自然堂奖项名称金旗奖-2016最具公众影响力品牌传播金奖项目背景:1.2012年,自然堂就以“征战伦敦、美在巅峰”为主题,触电奥运营销,开启了与中国跳水队的合作。四年之后,在上届奥运营销经验的基础上,已从借助赛事、助力夺冠的阶段,进化到将品牌特质、情感诉求与奥运相结合,借此彰显品牌精神和主张。2.当下的营销市场充斥浮躁之风,作为一个有态度和价值观的品牌,自然堂希望提供给消费者优质
[Abstract]:Execution time June 2016 to October 2016 award-winning corporate name Jialan Group Brand name Natural Hall Award name Golden Flag Award-2016 most Public impact Brand Communication Gold Award background: 1. In 2012, the Natural Hall launched a campaign for London. The United States in the peak of the theme, electrified Olympic marketing, opened the cooperation with the Chinese diving team. Four years later, on the basis of the marketing experience of the last Olympic Games, it has evolved from the stage of winning the championship with the aid of the competition to combine the brand characteristics, emotional demands with the Olympic Games, thereby demonstrating the brand spirit and propositions. The current marketing market is full of impetuous wind, as an attitude and values of the brand, Natural Tong hopes to provide quality to consumers

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