SYJC齿轮公司客户关系管理问题研究

发布时间：2018-06-12 04:10

本文选题：客户关系管理 + 客户结构　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：随着商业和时代的发展,各项制度和体系的完善,人们越来越深刻地认识到,市场竞争不仅仅是产品的质量、公司自身的品牌等一系列因素,更重要的是企业争夺客户的竞争。企业要想在激烈的市场竞争中保持长期稳定的发展,就必须重视客户关系。然而,许多企业都把工作重心放在不断开发新客户上,但却在客户关系管理方面缺乏系统的规划和必要的手段,也缺乏保留客户和实现客户忠诚的策略,导致新开发的客户很快流失,给企业带来了很大的损失。因此,挖掘出潜在客户,维护好客户关系,拥有有效的客户资源,成为公司能否在商场中制胜的关键。论文借鉴和吸收了国内外客户关系管理理论研究的最新成果,运用管理学、营销学等相关理论,系统地阐述了客户关系管理的理念、技术和策略。论文选定SYJC齿轮公司作为研究对象,通过分析SYJC齿轮公司客户关系管理的现状,并结合客户关系管理的相关理论研究,通过实地调查和研究,对SYJC齿轮公司客户关系管理在支持性、基础性、组织性、业务性、技术性等活动方面存在的问题进行分析,并有针对性的对其客户关系管理进行改进完善,提升客户关系管理的水平,增强公司的综合素养,使之在全国装备制造业保持长久的竞争优势。
[Abstract]:With the development of business and times, and the perfection of various systems and systems, people realize that market competition is not only a series of factors, such as the quality of products, the brand of the company itself, but also the competition of customers. Enterprises must attach importance to customer relationship if they want to maintain long-term and stable development in fierce market competition. However, many enterprises focus on developing new customers, but lack systematic planning and necessary means in customer relationship management, and lack of strategies to retain customers and achieve customer loyalty. As a result of the new development of customers quickly lost, to the enterprise brought a lot of losses. Therefore, digging out potential customers, maintaining good customer relationship and having effective customer resources are the key to the success of the company in the market. This paper draws lessons from and absorbs the latest achievements of the theory of customer relationship management at home and abroad, and systematically expounds the concept, technology and strategy of customer relationship management by using the relevant theories of management and marketing. This paper chooses SYJC gear company as the research object, through analyzing the current situation of customer relationship management of SYJC gear company, and combining the relevant theory research of customer relationship management, through the field investigation and research, This paper analyzes the problems existing in the supporting, basic, organizational, business and technical aspects of customer relationship management in SYJC Gear Company, and improves and perfects its customer relationship management. Improve the level of customer relationship management, enhance the company's comprehensive literacy, so that the national equipment manufacturing industry to maintain a long-term competitive advantage.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F426.4

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