基于多地问卷调查的消费者对醋产品偏好之研究

发布时间：2018-06-14 16:34

本文选题：问卷调查 + 消费者　；参考：《中国酿造》2017年06期

【摘要】：中国食醋市场产品品类众多,该文采用问卷调研的方法了解消费者购买行为,以期揭示其对醋产品的认知对消费偏好的影响。问卷调查采取随机抽样方式,接受调查的人群范围以华北地区为主并辐射全国。通过线上线下相结合的方式共发布调查问卷545份,问卷回收率97.80%,剔除无效问卷,有效率达97.56%。分析结果显示,老陈醋、陈醋和米醋是受访者选择的主流醋产品,果醋、醋饮料、保健醋等产品具有较大的市场潜力;受访者在购买醋时首先考虑口味、价格、品牌、曾经用过和食品安全等因素;选择购买瓶装、壶装和袋装醋的频率最高,产品规格一般在300 mL到1.25 L之间;偏好单价在0.5~5.0元/500 mL之间;受访者会优先选择超市、专卖店以及居所附近的商场或便利店等卖场。
[Abstract]:There are many kinds of products in vinegar market in China. This paper uses questionnaire to find out the consumers' purchase behavior in order to reveal the influence of their cognition to vinegar products on consumption preference. The survey was conducted by random sampling, and the survey was conducted mainly in North China and the whole country. A total of 545 questionnaires were published through the combination of online and offline. The recovery rate of the questionnaire was 97.80 and the invalid questionnaire was eliminated. The effective rate was 97.56. The analysis results show that aged vinegar, aged vinegar and rice vinegar are the mainstream vinegar products chosen by the interviewees. Fruit vinegar, vinegar drinks, health care vinegar and other products have great market potential, and the interviewees first consider taste, price and brand when they buy vinegar. Have used and food safety factors; choose to buy bottles, bottles and bags of vinegar is the highest frequency, product specifications generally between 300 mL to 1.25 L; preferred unit price between 0.5% 5.0 yuan / 500 mL; interviewees will give preference to the supermarket. Specialty stores and stores such as shopping malls or convenience stores near their homes.
【作者单位】：山西农业大学经济管理学院;山西农业大学食品科学与工程学院;
【基金】：山西省2015年科技重点研发项目(2015-TN-10-8)
【分类号】：F426.82;F713.55

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