面向不同目标市场的破坏性创新与测度:企业认知视角

发布时间：2018-06-15 08:47

本文选题：破坏性创新 + 创新测度　；参考：《科技进步与对策》2017年12期

【摘要】：现有破坏性创新分类主要聚焦于新产品或新服务在价值提供方式以及它们对现有市场侵蚀方式方面的差异,忽略了侵蚀的目标市场性质差异及其可能对企业产生的影响,而在创新实践中企业对于创新变革的认知判断往往影响其战略决策。因此,基于企业认知视角,将破坏性创新分为面向全新市场、面向竞争对手市场以及面向自我市场3种类型,并基于GovindarajanKopalle等的测量研究及相关理论分析,结合中国本土制造企业的实际访谈,设计了3种破坏性创新测量量表,最后,以中国制造企业为调查对象进行实证检验。结果发现,包含面向全新市场、竞争对手市场和自我市场的破坏性创新的三因子测量模型是有效的,可为后续学者推进和细化破坏性创新的定量研究提供参考。
[Abstract]:Existing disruptive innovation classifications focus primarily on the differences in the way new products or services provide value and how they erode existing markets, ignoring the differences in the nature of the target market and their possible impact on firms. In innovation practice, the enterprise's cognitive judgment on innovation change often affects its strategic decision. Therefore, based on the perspective of corporate cognition, destructive innovation is divided into three types: oriented to a new market, to a competitor market and to a self-market, and based on the measurement research and related theoretical analysis of Govindarajan Kopalle, etc. This paper designs three destructive innovation measurement scales based on the actual interview of local manufacturing enterprises in China. Finally, empirical tests are conducted with Chinese manufacturing enterprises as the objects of investigation. The results show that the three-factor measurement model of destructive innovation for new market, competitor market and self-market is effective, and can provide a reference for further quantitative research on destructive innovation.
【作者单位】：华侨大学工商管理学院;华侨大学商务管理研究中心;华南理工大学经济与贸易学院;华南理工大学工商管理学院;
【基金】：国家自然科学基金项目(71302163) 教育部人文社会科学研究青年项目(16YJC630160) 中国博士后科学基金面上项目(2016M592499) 福建省高等学校杰出青年科研人才培育计划项目(Z1525084)
【分类号】：F425

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