安徽华茂纺织股份有限公司纵向一体化战略问题研究

发布时间：2018-06-15 18:29

本文选题：纺织行业 + 一体化战略　；参考：《安徽财经大学》2017年硕士论文

【摘要】：纺织产业作为民生产业,是“衣食住行”中的首善产业,是国民经济的传统支柱产业。本世纪以来,纺织行业得到了迅速且全面的发展,使得中国成为世界第一纺织大国。十余年来,纺织企业尤其是上市公司出现了纵向一体化的趋势。安徽华茂股份有限公司(以下简称:华茂股份)是一家在深圳证券交易所上市的棉纺织企业,原本主营纱线、胚布。自2008年起,为了迅速“做大”企业,制定并实施纵向一体化战略,到2016年为止,采取以产权为纽带,通过控股参股的形式,已初步建成从“棉花——纺纱——织造——印染——服装、无纺布——终端服装销售”这样一条完整纺织产业链。尽管公司规模迅速壮大,突破了制约企业成长的诸多瓶颈,也取得了相当的经营业绩。但是就有效的实现华茂股份的企业使命而言,公司现有的纵向一体化战略过于粗放,产业链中板块结构存在有不匹配的地方,全产业链效应没有得到最大限度的发挥。目前而言,“做大”已初步实现,“做强做优”尚需努力。因此,调整完善公司总体战略,深化纵向一体化战略势在必行。本文以战略管理理论为基础,运用文献研究、定性与定量、理论与实践相结合的研究方法。运用战略基本研究框架,系统的分析了华茂股份所处的外部环境和内部资源与能力因素。在全面了阐述了华茂股份纵向一体化战略形成和实施过程的基础上,重点研究了华茂股份纵向一体化战略的问题。提出了深化华茂股份纵向一体化战略的思路与对策措施。研究表明,现阶段我国一些纺织企业,由于出于“做大”规模而实施的纵向一体化战略必然带有粗放性的特点;企业实施纵向一体化战略成败的关键在于“整合”。以上研究结论希望对于其他纺织企业实施纵向一体化战略有一定的借鉴作用。
[Abstract]:As people's livelihood industry, textile industry is the first good industry in "food, clothing, shelter and transportation" and the traditional pillar industry of national economy. Since the beginning of this century, the textile industry has developed rapidly and comprehensively, making China the largest textile country in the world. In the past ten years, textile enterprises, especially listed companies, have appeared the trend of vertical integration. Anhui Huamao Co., Ltd. is a cotton textile enterprise listed on Shenzhen Stock Exchange. Since 2008, in order to quickly "expand" enterprises, develop and implement vertical integration strategy, until 2016, to take the form of property rights as a link, through holding shares, Has initially built from "cotton-spinning-weaving-dyeing-clothing, non-woven fabric-terminal clothing sales" such a complete textile industry chain. In spite of the rapid expansion of the company, it has broken through the bottlenecks restricting the growth of the enterprise and achieved considerable operating performance. However, as far as the enterprise mission of Huamao stock is concerned, the existing vertical integration strategy of the company is too extensive, the plate structure in the industrial chain is not matched, and the whole industry chain effect has not been maximized. At present, the "big" has been initially realized, "to do better" still needs to work hard. Therefore, it is imperative to adjust and improve the overall strategy of the company and deepen the vertical integration strategy. Based on the theory of strategic management, this paper applies the research methods of literature research, qualitative and quantitative analysis, theory and practice. In this paper, the external environment, internal resources and capability factors of Huamao stock are systematically analyzed by using the basic research framework of strategy. On the basis of expounding the forming and implementing process of Huamao stock vertical integration strategy, this paper focuses on the problems of Huamao stock vertical integration strategy. This paper puts forward the thinking and countermeasures of deepening the vertical integration strategy of Huamao shares. The research shows that the vertical integration strategy implemented by some textile enterprises in our country at present must have extensive characteristics because of the "bigger" scale, and the key to the success or failure of enterprises' implementation of vertical integration strategy lies in "integration". The above conclusions hope to be useful for other textile enterprises to implement vertical integration strategy.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272;F426.81

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