“健康中国”策下的酒企之路

发布时间：2018-06-19 07:33

本文选题：落位 + 企业文化体系　；参考：《现代企业文化(上旬)》2017年04期

【摘要】：正半年前,国内酒业出现过"健康白酒"热,但多数酒企普遍把这一概念落位到产品上,且大家对此也不是非常关注。当时"健康"概念也只是一阵风,在业内并没有引起多大的反响,甚至当你在跟酒企讲要聚焦"健康"的时候,酒企都不以为然,觉得这个概念太空了。"健康中国"策事实上,早在2014年国务院发布的46号文件《关于加快发展体育产业促进
[Abstract]:Half a year ago, there was a "healthy liquor" fever in the domestic liquor industry, but most wine companies generally put this concept on the product, and people are not very concerned about it. At that time, the concept of "health" was only a gust of wind, and there was not much reaction in the industry. Even when you were talking to a liquor company to focus on "health," the wine company did not think so, and felt that the concept was out of space. " In fact, as early as 2014, the State Council issued document No. 46 on speeding up the Development of the Sports Industry
【分类号】：F426.82

【相似文献】