YO集团公司发展战略研究

发布时间：2018-06-19 10:13

本文选题：经济新常态 + 战略管理　；参考：《昆明理工大学》2017年硕士论文

【摘要】：中国经济发展形势逐渐进入新常态模式,国内外市场对煤炭需求已趋于饱和,经济增长速度的逐步放缓和煤矿行业的持续低迷使得国内众多煤矿企业面临内忧外患的发展困境。强烈的外部冲击和尖锐的内部矛盾使得以煤矿为主要经营业务的YO集团经营举步维艰,单凭传统的松散式管理方法和保守稳健的发展战略已难以满足当今剧烈变化的市场需求,如何制定科学、有效的长期发展战略,从战略高度调整企业发展目标和经营方向已成为当前YO集团亟需解决的首要关键难题。首先,通过文献研究法初步了解当前国内外有关煤矿行业发展战略的相关研究成果,确定本文的理论基础、研究方法与研究价值。其次,运用PEST方法对YO集团面临的宏观环境进行分析,明晰未来影响YO集团发展的外部宏观环境,为YO集团发展战略的制定提供全局性视角。然后,运用Michael Porter五力模型对YO集团所处的煤炭行业进行了深入系统化分析,深度把握未来行业竞争对手的相关情况以制定差异性发展战略,避免不必要竞争,提升企业资源利用率和核心竞争力。在此基础上,对YO集团的资源拥有与企业战略能力进行了整体性探讨,确定了 YO集团发展战略的具体目标,并运用SWOT分析法对YO集团优势与劣势、机会与威胁进行了细致分析,同时基于专家咨询法和战略地位与行动评价矩阵分析并确定了 YO集团的未来发展战略。最后,从企业组织变革、信息系统建设、企业文化培育、明确实施计划、经营风险管控等主要方面对未来YO集团发展战略提供了针对性的发展策略与保障措施。通过对YO集团发展战略的研究,以期在理论与实践紧密结合的基础上探索适合YO集团长期发展的战略,缓解煤矿产业现实发展困境,提升YO集团的经济效益、社会效益和企业持续发展能力,为资源约束型企业及相关行业未来发展战略的制定提供重要的决策参考。
[Abstract]:China's economic development situation has gradually entered the new normal mode, the domestic and foreign market demand for coal has become saturated, the economic growth rate is slowing down step by step and the coal mining industry continues to be depressed, so many domestic coal mining enterprises are faced with internal and external difficulties. The strong external impact and sharp internal contradiction make it difficult for YO Group, whose main business is coal mine, to run its business. The traditional loose management method and the conservative and steady development strategy have been unable to meet the needs of the changing market today. How to formulate a scientific and effective long-term development strategy and adjust the development goal and management direction of the enterprise from the strategic height has become the most important key problem that the YO Group needs to solve. First of all, through the literature research method to understand the current domestic and foreign coal mine industry development strategy related research results, determine the theoretical basis of this article, research methods and research value. Secondly, using pest method to analyze the macro environment facing YO Group, to clarify the external macro environment which will affect the development of YO Group in the future, and to provide a global perspective for the formulation of YO Group's development strategy. Then, using Michael Porter's five-force model, the paper makes a thorough systematic analysis of the coal industry of YO Group, and makes a thorough and systematic analysis of the related situation of the future industry competitors in order to formulate a different development strategy to avoid unnecessary competition. Improve the utilization of enterprise resources and core competitiveness. On the basis of this, this paper discusses the resource ownership and strategic capability of YO group, determines the specific target of YO group's development strategy, and applies SWOT analysis method to analyze the advantages and disadvantages of YO group. The opportunity and threat are analyzed in detail, and the future development strategy of YO Group is determined based on the expert consultation method and the strategic position and action evaluation matrix. Finally, from the following aspects: organizational change, information system construction, corporate culture cultivation, clear implementation plan, management risk control and other main aspects, this paper provides targeted development strategies and safeguards for the future development strategy of YO Group. Through the research on the development strategy of YO Group, this paper aims to explore the strategy suitable for YO Group's long-term development on the basis of close combination of theory and practice, to alleviate the dilemma of coal mine industry development, and to promote the economic benefit of YO Group. Social benefits and sustainable development ability of enterprises provide important reference for future development strategy of resource-constrained enterprises and related industries.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.21;F272

【参考文献】