神华准能集团公司煤炭竞争战略研究

发布时间：2018-06-19 14:51

本文选题：神华准能集团 + 煤炭　；参考：《内蒙古财经大学》2017年硕士论文

【摘要】：2002年到2012年是中国煤炭行业快速发展、煤炭产量急剧增加的十年。在煤炭行业快速发展的过程中,一批以煤炭作为主要支柱的企业也迅速崛起。然而从2013年开始,随着国内经济形势持续低迷,清洁能源应用比例逐年增加,不断挤占化石能源市场份额,煤炭需求也不断减少,煤炭产能在之前十年中的大幅扩张带来了产能过剩问题对煤炭行业带来了巨大的影响,煤炭行业出现了严重的供大于求局面,煤炭市场进入了寒冬,煤炭企业开始面临更为激烈的市场竞争,2016年中央经济会议提出了推进结构性改革,推动经济持续健康发展的去产能调结构的战略部属。神华准能集团公司是一家以煤炭开采为主,集坑口发电、铁路运输、循环经济为一体的大型能源公司,如何在这样的环境下进行竞争战略的选择,找到适合自身的竞争战略,以顺利在煤炭行业的剧烈竞争中抓住机遇,创造更大的价值显得尤为重要。本文运用了西方战略管理的相关理论,结合神华准集团公司所处的内外部环境,对公司在煤炭行业竞争中的优势、劣势、以及存在的机遇与威胁进行分析,从而得出准能集团公司煤炭竞争战略的选择。本文以神华准能集团煤炭竞争战略为研究对象,在结构上分为三个部分共七个章节。第一部分主要为绪论及战略管理理论综述,对本文研究的目的和意义、研究方法和内容、研究所用到的战略管理相关理论进行了阐述。第二部分阐述了神华准能集团公司的发展历程及所面对的问题,国内及区域的政策环境、经济社会环境、煤炭行业发展的趋势,同时运用波特五力模型对公司煤炭竞争环境进行了系统的分析。第三部分运用了SWOT分析法对神华准能集团公司煤炭的优势、劣势以及存在的机遇与威胁进行分析后选择出了适合神华准能集团公司的竞争战略,并给出了实施所选择竞争战略的实施与保障措施以及对研究成果做了简单总结。
[Abstract]:From 2002 to 2012, China's coal industry developed rapidly and coal production increased sharply. In the process of rapid development of the coal industry, a number of coal as the main pillar of the rapid rise of enterprises. However, since 2013, as the domestic economic situation has continued to be depressed, the proportion of clean energy applications has increased year by year, the market share of fossil energy has been continuously squeezed, and the demand for coal has also been decreasing. The huge expansion of coal production capacity in the previous decade has brought about a huge impact on the coal industry due to the problem of overcapacity. The coal industry has experienced a serious oversupply and the coal market has entered a cold winter. Coal companies are beginning to face more fierce market competition, and the 2016 Central Economic Conference proposed a strategy to promote structural reform and promote sustained and healthy economic growth to adjust the structure of production capacity. Shenhua Zhongneng Group Company is a large energy company with coal mining as the main source of electricity, railway transportation and circular economy as a whole. How to choose a competitive strategy in such an environment and find a competitive strategy suitable for itself? In order to smoothly seize the opportunity in the fierce competition in the coal industry, it is particularly important to create greater value. Based on the relevant theories of western strategic management and the internal and external environment of Shenhua Group Company, this paper analyzes the strengths, weaknesses, opportunities and threats of the company in the competition of the coal industry. Thus obtains the quasi-energy group company coal competition strategy choice. This paper takes the coal competition strategy of Shenhua Zhuneng Group as the research object and divides into three parts and seven chapters in structure. The first part is the introduction and the summary of the strategic management theory, the purpose and significance of this study, the research methods and contents, the relevant theories of strategic management used in the research are expounded. The second part expounds the development course and problems faced by Shenhua Zhuneng Group Company, the domestic and regional policy environment, the economic and social environment, and the development trend of the coal industry. At the same time, the paper makes a systematic analysis of the coal competition environment by using Porter's five-force model. The third part uses SWOT analysis method to analyze the strengths, weaknesses, opportunities and threats of Shenhua Zhongneng Group Co., Ltd., and then selects the competitive strategy suitable for Shenhua Zhongneng Group Company. The implementation and safeguard measures of the selected competitive strategy are given, and the research results are summarized briefly.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.21

【参考文献】