A公司柜台业务流程优化

发布时间：2018-06-26 09:57

本文选题：企业流程再造 + 柜台业务流程　；参考：《浙江理工大学》2017年硕士论文

【摘要】：化妆品市场环境是复杂多变的,面对复杂的市场,化妆品企业已经对销售费用的控制越来越重视。本文所选A公司是专业从事化妆品生产销售的国产化妆品企业,对于化妆品行业来说,柜台费用占公司总体费用的比例是相当高的,随着公司发展战略的部署实施,销售费用投入过高,预算失控,产出比严重失调,追踪困难等问题制约了企业发展战略的实施。本文借助信息化实施的项目出发,采用信息化先进的管理方式,通过对A公司现有的柜台业务流程进行分析,提出流程再造解决方案,并对所有与之相关的流程进行再造,给出建议,提高投入产出比,提升了销售费用管理水平。本文通过查找对应的文献将柜台业务流程,信息化及流程再造的理论进行阐述,从A公司目前柜台业务流程的现状和问题出发进行分析,抛出需要重点梳理的柜台业务流程。并将这些重点流程逐个进行现状分析,指出每个流程的问题,给出对应的优化解决方案。最后从流程再造的效果进行展示,阐述研究结论及展望。本文的研究对A公司的柜台业务流程漏洞堵塞,投入产出费用比率的提高,及柜台管理有很现实的指导意义,并也给出对应的修改建议,对于同类型的化妆品企业有一定的借鉴意义。
[Abstract]:The market environment of cosmetics is complex and changeable. In the face of complex market, cosmetic enterprises have paid more and more attention to the control of sales expenses. Company A selected in this paper is a domestic cosmetic enterprise specializing in cosmetics production and sales. For the cosmetic industry, the proportion of over-the-counter charges to the overall expenses of the company is quite high. With the deployment and implementation of the company's development strategy, The implementation of enterprise development strategy is restricted by excessive investment of sales expenses, out of control budget, serious imbalance of output ratio and difficulty in tracking. In this paper, with the help of the project of information implementation, we adopt the advanced management mode of information technology, through the analysis of the existing counter business process of company A, put forward the solution of process reengineering, and reengineer all the related processes. Some suggestions are given to improve the ratio of input and output, and the management level of sales expenses is improved. In this paper, the theory of counter business process, informatization and process reengineering is expounded by searching the corresponding documents, and the present situation and problems of the counter business process of company A are analyzed, and the counter business process that needs to be combed is thrown out. These key processes are analyzed one by one, the problems of each process are pointed out, and the corresponding optimization solutions are given. Finally, the effect of process reengineering is demonstrated, and the research conclusions and prospects are expounded. The research in this paper is of practical significance to the loophole plugging of the over-the-counter business process, the improvement of the input-output cost ratio, and the over-the-counter management of company A, and the corresponding modification suggestions are also given. For the same type of cosmetics enterprises have certain reference significance.
【学位授予单位】：浙江理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.72

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