A公司复合调味料产品的竞争战略研究

发布时间：2018-07-03 06:17

本文选题：竞争战略 + 差异化战略　；参考：《华东理工大学》2017年硕士论文

【摘要】：企业竞争战略是企业在未来相当长的一段时间内发展总纲领,对企业的发展起着至关重要的作用。伴随着国民经济的快速发展,国民购买力的提高及国人对饮食品质的追求促进中国调味品行业飞速发展。我国调味品行业已然发展成为具有一定行业规模和开发能力的产业体系。作为复合调味品行业典型的成长性小微企业,A公司面临本土大型企业和跨国企业双重压力,要在夹缝中求生,就必须全面分析A公司的内外环境,及公司自身的优势、劣势,行业面临的机遇与挑战,选择适合A公司的竞争战略。在本文的研究中,借助PEST模型、SWOT模型和SPACE模型,对A公司所面临的内外部环境及核心竞争力进行了系统分析,结合制定选择企业发展战略过程中的实际问题,制定了A公司的差异化竞争战略。基于差异化战略的选择,本文从需求导向、产品创新、并购投资、技术升级等四个方面给出了相应的A公司企业发展战略实施路径,从组织重构、资源整合、文化营造等三个方面提出了相应的企业发展战略实施保障,为A公司的发展起到较大的指导作用,对A公司的发展具有重大的现实意义。由于A公司的发展模式是众多小微企业的缩影,以小见大,在进一步丰富了该类型企业的案例的基础上对同类型企业的战略研究提供一定的借鉴和参考。
[Abstract]:Enterprise competitive strategy is the general program of enterprise development in a long period of time in the future, which plays a vital role in the development of enterprise. With the rapid development of national economy, the increase of national purchasing power and the pursuit of Chinese diet quality, the seasoning industry in China develops rapidly. Condiment industry in China has developed into an industrial system with certain industry scale and development ability. As a typical small and micro growth enterprise in the complex condiment industry, company A faces the double pressure of local large enterprises and multinational enterprises. In order to survive in the gap, it is necessary to comprehensively analyze the internal and external environment of company A, as well as the strengths and weaknesses of the company itself. The opportunity and challenge that the industry faces, choose the competition strategy that suits A company. In this paper, with the help of pest model, SWOT model and space model, the internal and external environment and core competitiveness of A Company are systematically analyzed. The differential competitive strategy of company A is formulated. Based on the choice of differentiation strategy, this paper gives the corresponding implementation path of company A's development strategy from four aspects: demand-oriented, product innovation, M & A investment and technology upgrading, from organizational reconfiguration, resource integration, etc. Three aspects such as cultural construction put forward the corresponding implementation of enterprise development strategy guarantee for the development of company A play a greater role in guidance for the development of A company has a great practical significance. As the development model of company A is the epitome of many small and micro enterprises, it can be seen as a whole through a small part, which provides a certain reference and reference for the strategic research of the same type enterprises on the basis of further enriching the case of this type of enterprise.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F426.82

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