大禹轴承公司服务型制造转型研究

发布时间：2018-07-04 14:58

本文选题：传统型制造 + 服务型制造　；参考：《东华大学》2017年硕士论文

【摘要】：传统制造业自诞生以来,经历了以机械化大生产为标志的第一次产业革命,电气化为标志的第二次产业革命,以及信息化、自动化和智能化为标志的第三次产业革命,呈现出加速发展的趋势。但是,进入20世纪中后期,随着世界经济发展水平的大幅度提高,主要产品的市场供求状况逐步由缺乏转向饱和,规模化生产和个性化需求这两种互斥力量此消彼长,推动市场逐步迈入需求导向时代。传统制造业的发展出现了重大变化,西方发达国家开始从“产品经济”向“服务经济”转变。进入21世纪以来,市场需求的全球化、个性化和多样化趋势更加明显,规模化生产和成本控制已不再是企业制胜的法宝,传统制造业面临着巨大的挑战和机遇,亟需进行制造模式的调整和创新,寻求可持续发展的道路。与众多中国制造业企业一样,大禹轴承公司在经过近十年的高速发展之后,也面临着成本升高、技术落后和环境恶化等诸多不利因素的困扰,企业的经营业绩和主导产品市场份额逐年下降,技术研发跟不上市场需求,客户不断提高的服务要求难以满足等重大问题日益突出。这些问题直接导致公司竞争力下降,订单丢失,经营状况不断恶化,生存和发展出现了重大危机。为此,本文通过对公司发展历程和相关资料的研究,剖析这些重大问题产生的深层次原因。同时,结合公司的内外部环境和条件,对可供选择的主要发展战略作了详细比较,包括低成本低价格竞争战略、定位于中高端产品战略和服务型制造战略。最后,在对转型的必要性、前提条件和相关风险进行深入分析之后,对公司选择服务型制造战略有了深刻理解和认知。在向服务型制造转型的具体过程中,大禹轴承公司不仅采取了细分和优化产品制造和服务流程、提升技术研发的前瞻性和主导性、深挖服务内涵和扩展服务范围等重要转型措施,同时为了确保转型成功,针对转型过程中存在的突出问题和风险,还采取了相应的保障措施,即对企业文化和规章制度、组织架构和人员、绩效考核方法和内容等进行了大幅度调整。通过大力推行这些转型措施和保障措施,使得公司向服务型制造转型取得了阶段性成果,一方面向客户提供覆盖产品全生命周期的服务,延长了价值链,增强了创收和盈利能力;另一方面与配套商在相互协作中整合资源,增强了整体创新能力和市场竞争力。本文的研究思路是,以服务型制造及转型理论作为指导,分析大禹轴承公司的发展历程和存在的主要问题,剖析这些问题背后的内外部原因,探讨公司选择服务型制造战略的背景,研究公司采取的主要转型措施和保障措施,最后对公司转型的效果进行评价,进而总结并提出向深度转型的建议。本文的研究成果包括:首先,通过对大禹轴承公司服务型制造转型的案例研究,分析其转型过程、转型措施和保障措施,评价其转型效果,为该公司制造模式转型提供必要的理论支持;其次,以单个零部件制造企业的案例研究,为众多零部件制造企业向服务型制造转型提供有益的借鉴和参考;最后,有助于丰富服务型制造转型理论的研究内容和对象,在其他学者对APPLE、海尔等成功转型的终端产品制造企业的理论研究基础上,补充转型理论研究在零部件制造这一应用领域的不足。
[Abstract]:Since its birth, the traditional manufacturing industry has experienced the first industrial revolution marked by large mechanized production, the second industrial revolution marked by electrification, and the third industrial revolution marked by information, automation and intelligence, showing the trend of accelerating development. However, it has entered the middle and late twentieth Century and developed with the development of the world economy. The market supply and demand of the main products gradually from the shortage to saturation, the scale production and the personalized demand, the two mutually exclusive forces, the market gradually entered the demand oriented era. The development of the traditional manufacturing industry has changed greatly, and the western developed countries began to serve the "service economy" from "product economy" to "service" Since the twenty-first Century, the trend of market demand globalization, the trend of individuation and diversification is more obvious. The scale production and cost control are no longer the magic weapon for the enterprise to win. The traditional manufacturing industry faces great challenges and opportunities. It is urgent to adjust and innovate the manufacturing mode and seek the road of sustainable development. As China's manufacturing enterprises, after nearly ten years of rapid development, Dayu bearing is also faced with many adverse factors such as high cost, technical backwardness and environmental degradation. The business performance and market share of leading products have declined year by year. Technology research and development can not keep up with market demand, and the service requirements of customers are difficult to improve. These problems are becoming increasingly prominent. These problems directly lead to a decline in the competitiveness of the company, the loss of orders, the deterioration of the business situation, and a major crisis in the survival and development. This paper, through the study of the development process and related materials of the company, analyzes the deep reasons for the emergence of these important questions. The external environment and conditions are compared in detail, including the low cost and low price competition strategy, the high end product strategy and the service oriented manufacturing strategy. Finally, after in-depth analysis of the necessity, preconditions and related risks of the transformation, the company has a deep analysis of the company's choice of service manufacturing strategy. In the process of transition to service based manufacturing, Dayu bearing company not only adopts the subdivision and optimization of product manufacturing and service process, promotes the forward-looking and dominant of technology research and development, but also makes the important transformation measures such as the service connotation and the extension service scope, at the same time, in order to ensure the transformation success, it is aimed at the transformation process. The existing outstanding problems and risks have also taken corresponding safeguards, that is, the enterprise culture and regulations, organizational structure and personnel, performance assessment methods and content have been greatly adjusted. Through the implementation of these measures and safeguards, the company has achieved a stage result in the transformation of service manufacturing. To provide customers with services that cover the whole life cycle of the product, extend the value chain and enhance the capacity for income creation and profitability; on the other hand, the integration of resources with the suppliers in the cooperation with each other enhances the overall innovation ability and market competitiveness. The research idea of this paper is to analyze Dayu bearing company with the guidance of the theory of service making and transformation. The development process and main problems exist, analyze the internal and external reasons behind these problems, discuss the background of the company's choice of service oriented manufacturing strategy, study the main transformation measures and safeguard measures adopted by the company, evaluate the effect of the company's transformation finally, and then summarize and put forward the suggestions to the depth transformation. It includes: first, through the case study of the service manufacturing transformation of Dayu bearing company, the transformation process, the transformation measures and the safeguard measures are analyzed, the transformation effect is evaluated, and the necessary theoretical support is provided for the transformation of the company's manufacturing mode. Secondly, the case study of the single component manufacturing enterprise is used to serve many parts manufacturing enterprises. In the end, it helps to enrich the research content and object of the theory of service oriented manufacturing transformation. On the basis of the theoretical research on the successful transformation of APPLE, Haier and other terminal products manufacturing enterprises by other scholars, the deficiency of the research in the application field of parts manufacturing is supplemented by other scholars.
【学位授予单位】：东华大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4

【参考文献】