XA公司船用液化天然气业务竞争战略研究

发布时间：2018-07-04 18:54

本文选题：船用LNG + 竞争战略　；参考：《北京交通大学》2017年硕士论文

【摘要】：XA公司是一家上市能源企业,多年来致力于天然气分销,从事城市燃气、交通能源、分布式能源以及能源整体解决方案的提供,是一家集资源优势和分销渠道于一体的综合性能源分销商。随着近年来全社会环保意识的提升,液化天然气(Liqucfied Natural Gas,以下简称LNG)在交通领域得到广泛的应用。水运行业作为能源消耗大户,节能减排对其显得非常重要。因此,船用LNG市场成为XA近年来的市场开拓重点。XA公司发展船用LNG业务面临的内外部环境已发生变化,宏观环境逐步向好,但行业竞争更加激烈,企业内部环境也有不同程度的变化。因此,本文研究的课题就是XA公司如何应对错综复杂的内外部环境,选择适合企业发展船用LNG业务的竞争战略,充分利用现有资源,打造企业的竞争优势,从而扩大市场份额,取得市场领先定位。基于研究目标,笔者开展了深入的市场调研,对公司发展船用LNG业务的外部环境进行了分析,运用PEST分析工具、波特五力模型、EFE矩阵等,剖析外部环境中存在的机遇和威胁,在竞争对手的分析中,运用了战略集群理论,对现有竞争对手的情况进行了详细的阐述和分析;同时,查阅公司内部文献资料,对公司的资源供给、业务布局、技术水平、财务运营等各方面能力进行了分析,总结公司发展船用LNG业务的优劣势。在以上基础上,运用QSPM矩阵工具,确定XA公司发展船用LNG业务应选择的竞争战略。然后,提出了公司差异化竞争战略指导下发展船用LNG业务的愿景、使命、规划和和公司的战略实施路径,包括完善人力资源管理、强化企业品牌建设、提高技术创新能力、加强平台运作筹划等五个方面的具体策略措施。最后,为了保障竞争战略的实施,指出了四大保障措施。本文对XA公司发展船用LNG业务竞争战略的研究,为XA公司的发展指明了方向,对企业拓展船用市场、扩大市场份额、提高行业影响具有现实的指导意义。
[Abstract]:XA is a publicly traded energy company that has been working for many years on natural gas distribution, urban gas, transportation energy, distributed energy and overall energy solutions. Is a collection of resource advantages and distribution channels in one of the comprehensive energy distributors. With the promotion of environmental protection consciousness of the whole society in recent years, liquefied Natural Gas (LNG) has been widely used in the field of transportation. Water transportation industry as a large energy consumer, energy conservation and emission reduction is very important. Therefore, the marine LNG market has become the focus of XA's market development in recent years. The internal and external environment facing the development of marine LNG business by XA Company has changed, and the macro environment has gradually improved, but the competition in the industry is more intense. There are also varying degrees of changes in the internal environment of the enterprise. Therefore, the research topic of this paper is how to deal with the intricate internal and external environment, how to choose the competitive strategy suitable for the development of marine LNG business, make full use of the existing resources, and create the competitive advantage of the enterprise, thereby expanding the market share. Achieve market leading position. Based on the research objectives, the author carried out in-depth market research, analyzed the external environment of the company's development of marine LNG business, and analyzed the opportunities and threats in the external environment by using pest analysis tools and Porter's five-force model, EFE matrix, etc. In the analysis of the competitors, we use the theory of strategic cluster to elaborate and analyze the situation of the existing competitors in detail. At the same time, we consult the internal documents of the company to supply the resources, the business layout and the technical level of the company. The capability of financial operation and other aspects are analyzed, and the advantages and disadvantages of developing LNG business are summarized. On the basis of the above, using QSPM matrix tool, the competitive strategy should be selected for XA company to develop marine LNG business. Then, the paper puts forward the vision, mission, planning and strategic implementation path of developing marine LNG business under the guidance of the company's differentiated competitive strategy, including perfecting human resource management, strengthening enterprise brand building, and enhancing technological innovation ability. Strengthen the platform operation planning and other five aspects of specific strategic measures. Finally, in order to ensure the implementation of competition strategy, pointed out four safeguards. In this paper, the development of marine LNG business competition strategy of XA company, pointed out the direction for the development of XA company, for enterprises to expand the shipping market, expand market share, improve the impact of the industry has a practical significance.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F271;F426.22

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