HS公司绿色创新战略研究

发布时间：2018-07-09 14:22

本文选题：HS公司 + 绿色创新战略　；参考：《湘潭大学》2017年硕士论文

【摘要】：大数据技术在近几年有了重大突破,海量数据通过大数据技术的应用对中国乃至全球的经济发展及其发展方式产生了巨大的影响,同时也对企业的营销方式和发展战略产生了深刻的影响,这既是机遇也是挑战。HS公司是我国变压器的生产厂家之一,面对行业竞争的加剧和大数据技术广泛运用的现实,HS公司积极应对,前瞻性地将大数据技术因素纳入到企业的发展战略中,制定了企业的绿色创新战略,这对于HS公司竞争力的提升具有重要意义。本文通过对HS公司设备条件、技术水平、管理水平、员工素质的分析,基于市场环境、行业竞争特点、市场需求等HS公司的内外部环境,针对HS公司的优势和劣势,深入研究了HS公司在新形势下的机遇和挑战。应用PEST分析、SWOT分析等方法,提出了把大数据技术因素纳入HS公司发展战略的战略思维,制定了HS公司应用大数据技术的绿色创新战略,包括降低成本战略、纵向一体化战略和扩张战略。同时还制定了HS公司具体的职能战略,从人力资源、技术研发、生产环节等各方面结合大数据技术发展因素,从而使得HS公司的绿色发展战略能够扬长避短,顺应时代发展的大势和绿色发展新理念。本文对HS公司的绿色创新战略的构建、实施与保障进行了详细的阐述。
[Abstract]:Big data technology has made a great breakthrough in recent years. The application of massive data through big data technology has a great impact on the economic development and the way of development of China and even the whole world. At the same time, it also has a profound impact on the marketing mode and development strategy of enterprises. This is not only an opportunity but also a challenge. HS is one of the manufacturers of transformers in China. In the face of the intensified competition in the industry and the reality that big data technology is widely used, HS Company actively takes the big data technology factor into the development strategy of the enterprise, and formulates the green innovation strategy of the enterprise. This is of great significance to the promotion of HS's competitiveness. Based on the analysis of the equipment condition, technical level, management level and employee quality of HS Company, this paper aims at the advantages and disadvantages of HS Company based on the internal and external environment of HS Company, such as the market environment, the characteristics of industry competition, the market demand, etc. The opportunity and challenge of HS Company in the new situation are deeply studied. By using the method of pest analysis and SWOT analysis, this paper puts forward the strategic thinking of integrating big data technology into the development strategy of HS Company, and formulates the green innovation strategy of HS Company applying big data technology, including the strategy of reducing cost. Vertical integration strategy and expansion strategy. At the same time, it has formulated the specific function strategy of HS Company, which combines the factors of big data technology development from the aspects of human resources, technology research and development, production links and so on, so that the green development strategy of HS company can take advantage of its advantages and avoid its weaknesses. Comply with the general trend of the development of the times and the new concept of green development. In this paper, the construction, implementation and guarantee of HS company's green innovation strategy are described in detail.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1;F426.6

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