KC集团专用汽车生产基地项目可行性研究

发布时间：2018-07-10 08:29

本文选题：专用汽车 + 建设方案　；参考：《沈阳理工大学》2017年硕士论文

【摘要】：随着世界经济的发展,道路运输车辆的专业化、高速化趋势愈加明显。世界各国对各种类型专用汽车的需求不断增加,在西方发达国家,专用汽车市场较为成熟。相比之下,中国专用汽车市场起步较晚,市场细分程度不够。而目前国内物流业和城市建设的突破式发展,为我国专用汽车发展奠定了良好的市场基础,从市场规模和专用车制造水平等方面看,中国专用汽车都还有巨大的提升空间。本文通过对KC集团专用汽车生产基地项目建设的可行性分析,论证该项目的可行性并提出相应的建设方案,补充了国内专用车基地建设方面的研究内容,为投资建造专用车制造基地提供可靠依据和支撑。本文首先介绍了KC集团专用汽车生产基地项目提出的背景、项目的基本概况及KC集团的概况,然后对国内外专用车市场发展方向和需求状况进行了分析,对项目的前景进行了预测,确定了目标市场。根据市场定位和集团战略,确定了项目的总体规划理念、建设方案和分期建设设想,初步设定了生产规模。通过计算内部收益率、投资回收期等指标,对项目的经济和社会效益进行了可行性分析,最终得出了该项目的可行性分析结论。本论文的研究结论是:KC集团专用汽车生产基地项目在经济效益上是可行的。
[Abstract]:With the development of the world economy, the specialization of road transport vehicles and the trend of high speed are becoming more and more obvious. The demand for all kinds of special purpose vehicles is increasing all over the world. In the western developed countries, the market of special purpose vehicles is more mature. By contrast, the Chinese special purpose vehicle market starts late, the market segmentation degree is not enough. At present, the breakthrough development of domestic logistics industry and urban construction has laid a good market foundation for the development of special purpose vehicles in China. In terms of market scale and manufacturing level of special purpose vehicles, there is a huge room for improvement of special purpose vehicles in China. Based on the feasibility analysis of the construction of the special purpose vehicle production base project of KC Group, this paper demonstrates the feasibility of the project and puts forward the corresponding construction plan, which complements the research content of the domestic special purpose vehicle base construction. For investment in the construction of special purpose vehicle manufacturing base to provide reliable basis and support. This paper first introduces the background, the basic situation of the project and the general situation of the KC group, then analyzes the development direction and demand of the special purpose vehicle market at home and abroad. The prospect of the project is forecasted and the target market is determined. According to the market orientation and group strategy, the general planning concept, construction plan and phased construction plan of the project are determined, and the production scale is preliminarily set up. The feasibility analysis of the economic and social benefits of the project is carried out by calculating the internal rate of return and the payback period of the investment. Finally, the feasibility analysis conclusion of the project is obtained. The research conclusion of this paper is that the production base project of special purpose vehicle of KC Group is feasible in economic benefit.
【学位授予单位】：沈阳理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471

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