阜新和旺广汽丰田专营店项目可行性研究

发布时间：2018-07-11 11:48

本文选题：项目 + 可行性研究　；参考：《辽宁工程技术大学》2017年硕士论文

【摘要】：从市场环境看,伴随着中国乘用车市场的稳步发展,以及丰田品牌良好的口碑和丰田产品系列的不断完善,广汽丰田为了适应发展目标的要求,提高企业竞争能力,以便获得更好的经济效益,提出了增资阜新和旺汽车销售服务有限公司方案,进行该项目的可行性研究对保证该集团做出正确投资决策具有重要意义。本文在分析该项目方案的基础上,依据该项目实际资料,运用可行性研究的相关理论和方法,从动态指标和静态指标两个方面,对该项目进行了财务评价,结果表明该项目具有较好盈利能力和抗风险能力的结论。同时,运用盈亏平衡分析和敏感性分析,针对影响项目评价指标的价格和成本两个主要敏感因素,经计算分析,该项目会面临一定程度的风险。
[Abstract]:From the market environment, with the steady development of the passenger car market in China, as well as the sound reputation of Toyota brand and the continuous improvement of Toyota product series, Guangzhou Auto Toyota improves its competitiveness in order to meet the requirements of development goals. In order to obtain better economic benefit, the scheme of increasing capital in Fuxin and Wang Automobile sales Service Co., Ltd is put forward. The feasibility study of this project is of great significance to ensure the group to make the correct investment decision. Based on the analysis of the project scheme and the actual data of the project, this paper makes a financial evaluation of the project from two aspects: dynamic index and static index, using the relevant theory and method of feasibility study. The results show that the project has good profitability and risk resistance. At the same time, with the help of break-even analysis and sensitivity analysis, the project will face a certain degree of risk through calculation and analysis, aiming at the two main sensitive factors, which affect the price and cost of the evaluation index of the project.
【学位授予单位】：辽宁工程技术大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F406.7

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