设客网共享经济商业模式优化研究

发布时间：2018-07-11 13:50

本文选题：共享经济 + 商业模式　；参考：《江西财经大学》2017年硕士论文

【摘要】：互联网技术对商业世界的最大贡献就是提高效率和优化配置。随着信息渠道的多元化,市场上产生了更多类型的商业模式。其中,共享经济最为火热,其核心是优化资源配置,让身处商业生态圈的每一个利益相关者,基于同一个目标,在共同的平台上创造价值,这对于传统的商业模式来说,可谓一种颠覆式的创新。随着经济局势不断变换,传统商业模式在大环境下显得力不从心,许多传统商业模式的企业对共享经济有了更深入的了解,先后转型,尝试搭建共享经济平台,以求企业的可持续发展。设客网就是一家老牌传统的建筑设计公司,试图通过转型求得发展。为了突破行业瓶颈、抓住政策机遇,有效利用技术优势,顺势市场需求,设客网创始人开启了创业之路。运营过程中,设客网共享经济商业模式经过多次磨合与调整,终于找到了适合自己的运营方法,称为“设客模式”。设客网为设计师提供创业平台,为承包商和发包商提供信息共享,整合人力和信息资源,利用技术优势解决数据传导难题,帮助平台参与者获得各自利益。本文通过对设客网共享经济商业模式设计的研究,依照从整体到具体的逻辑结构展开论述。本文采用文献综述法对共享经济以及商业模式理论进行梳理与总结,阐述商业模式的内涵、要素以及特点,共享经济的定义、特征、驱动因素以及模式分类,后采用实地调查法分析设客网创立背景、发展现状以及盈利模式现状;进而通过PEST模型以及商业生态圈的分析,找出设客网共享经济商业模式设计的不足,并提出具体的优化建议。
[Abstract]:The greatest contribution of Internet technology to the business world is to improve efficiency and optimize configuration. With the diversification of information channels, more types of business models have emerged in the market. The core of the shared economy is to optimize the allocation of resources so that every stakeholder in the business ecosystem can create value on a common platform based on the same goal, which is for the traditional business model. It can be described as a subversive innovation. As the economic situation continues to change, the traditional business model appears to be unable to do its best in the general environment. Many enterprises of the traditional business model have a deeper understanding of the sharing economy and have successively transformed to try to build a shared economy platform. In order to seek the sustainable development of enterprises. Guest net is an old-established traditional architectural design company, trying to develop through transformation. In order to break through the bottleneck of the industry, seize the policy opportunity, utilize the technology advantage effectively, and meet the market demand, the founder of the network has opened the road of starting a business. In the process of operation, the business model of sharing economy in the network has finally found its own operation method after many times of running-in and adjustment, which is called "the customer mode". It provides a platform for designers to start a business, provides information sharing for contractors and contractors, integrates human resources and information resources, solves the problem of data transmission by using technological advantages, and helps platform participants to obtain their own benefits. Through the research on the design of the sharing economy business model, this paper discusses the logic structure from the whole to the concrete. This paper uses literature review method to sort out and summarize the theory of shared economy and business model, and expounds the connotation, elements and characteristics of business model, the definition, characteristics, driving factors and model classification of shared economy. After that, the paper analyzes the background, development and profit model of the network by field investigation, and then finds out the deficiency of the design of the business model of the sharing economy by pest model and the analysis of the business ecological circle, and then through the analysis of the pest model and the analysis of the business ecosystem. And put forward the concrete optimization suggestion.
【学位授予单位】：江西财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F724.6;F426.92

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