海尔集团的平台化战略转型研究

发布时间：2018-07-12 12:35

本文选题：海尔集团 + 战略转型　；参考：《山东大学》2017年硕士论文

【摘要】：本文出发点结合当前的互联网的时代背景,立足国内政策和社会用户需求,研究企业从自身情况出发的战略管理和战略转型,以海尔集团为研究案例,围绕海尔的平台化转型展开研究。本文的研究过程采用了理论和实际相结合的方法,在结合战略转型、平台化等理论的基础上,通过使用文献研究法、问卷调查法、访谈法等,将理论运用于分析实际,客观地评价与了解海尔的平台化战略转型。通过海尔平台化战略转型的理论概述及模式概况,结合其实际的转型案例启示,总结海尔平台化战略转型特点即企业围绕用户需求,变成一个大的平台,使外部一流资源可以无障碍引入,同时通过人单合一等激励政策激励员工创新创业,积极在平台上利用一流资源为用户创造价值,形成一个良好循环的"生态圈",企业、员工、用户、资源方各方在平台上获得更大的价值,利益共享,多方共赢。在分析海尔平台化转型时,一方面学习其实践应用价值,同时发现其转型过程中存在的问题,主要包括市场需求获取、员工压力增大、企业价值消耗、管理风险等。针对这些问题,找到解决及优化的方法,分析优化方案,在企业文化、员工管理和目标引领三个方面提出优化的建议。最后,对海尔战略转型进行研究总结,分析海尔平台化战略转型的启示及对其他企业的借鉴价值,研究其现实的应用价值,并从全文做出整体结论,客观总结本文的局限,同时提出未来展望。
[Abstract]:This paper starts from the background of the current Internet era, based on domestic policies and social user needs, studies the strategic management and strategic transformation of enterprises from their own situation, taking Haier Group as a case study. Research around Haier's platform transformation. The research process of this paper adopts the method of combining theory with practice. On the basis of combining the theory of strategic transformation and platform, the author applies the theory to the analysis of practice by using the method of literature research, questionnaire investigation, interview and so on. Objectively evaluate and understand Haier's platform strategic transformation. This paper summarizes the characteristics of Haier's platform strategic transformation by summarizing the theory and pattern of Haier's platform strategic transformation, and combining with its actual transformation case, that is, the enterprise turns into a large platform around the needs of users. At the same time, we can encourage employees to innovate and start their own businesses through incentive policies such as one-in-one integration of people, actively use first-class resources on the platform to create value for users, and form a "ecological circle" of good circulation, enterprises, employees, etc. Users, resource parties in the platform to achieve greater value, benefit sharing, multi-win. In the analysis of Haier's platform transformation, on the one hand, we learn its practical application value, and at the same time, we find the problems in the process of transformation, including market demand acquisition, increased employee pressure, enterprise value consumption, management risk and so on. In view of these problems, the author finds out the method of solving and optimizing, analyzes the optimization scheme, and puts forward the optimized suggestions in three aspects: corporate culture, employee management and goal leading. Finally, the paper summarizes the strategic transformation of Haier, analyzes the inspiration of Haier's platform strategic transformation and its reference value to other enterprises, studies its practical application value, and makes an overall conclusion from the full text, objectively summarizes the limitations of this paper. At the same time, the future outlook is proposed.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.6;F274

【相似文献】