经济新常态下南昌航天科技集团多元化经营策略研究
发布时间：2018-07-17 05:14
【摘要】：在过去三十多年的改革开放进程中,中国企业在不同领域都取得了重大突破和成就,与此同时,中国企业是否继续坚持多元化经营策略还没有统一论调。当前,中国已进入“经济新常态”时代,GDP增速不断下行、产能过剩加速,企业面临战略的全新转型。面对“经济新常态”这样的新形势,企业多元化也出现全新挑战。继续坚持多元化经营的企业如何才能在激烈的市场竞争中更好前行,值得我们探索!本文通过对国内外相关学者的理论研究进行梳理,综合利用管理学、经济学等各学科理论知识,通过问卷调研、文献理论研究等方法,以南昌航天科技集团多元化经营策略作为研究对象,在总结南昌航天科技集团多元化经营策略影响因素的基础上,通过因子分析建立了南昌航天科技集团公司多元化经营的评价指标体系,并结合实际情况,提出了改善南昌航天科技集团多元化经营的对策与建议。
[Abstract]:In the course of reform and opening up over the past 30 years, Chinese enterprises have made great breakthroughs and achievements in different fields. At the same time, there is still no unified argument as to whether Chinese enterprises will continue to adhere to the diversified management strategy. At present, China has entered the era of "new normal economy", GDP growth has been declining, overcapacity is accelerating, and enterprises are facing a new strategic transformation. Facing the new situation, such as "the new normal economy", the enterprise diversification also appears the brand-new challenge. How to continue to adhere to the diversification of enterprises in the fierce market competition better forward, is worth our exploration! This paper combs the theoretical research of related scholars at home and abroad, synthetically utilizes the theoretical knowledge of management, economics and other disciplines, through questionnaire investigation, literature theoretical research and other methods. Taking the diversification strategy of Nanchang Aerospace Science and Technology Group as the research object, on the basis of summarizing the influencing factors of the diversification strategy of Nanchang Aerospace Science and Technology Group, Through factor analysis, the evaluation index system of Nanchang Aerospace Science and Technology Group Co., Ltd is established, and the countermeasures and suggestions to improve the diversification management of Nanchang Aerospace Science and Technology Group are put forward according to the actual situation.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.5;F272.3
本文编号：2129171
[Abstract]:In the course of reform and opening up over the past 30 years, Chinese enterprises have made great breakthroughs and achievements in different fields. At the same time, there is still no unified argument as to whether Chinese enterprises will continue to adhere to the diversified management strategy. At present, China has entered the era of "new normal economy", GDP growth has been declining, overcapacity is accelerating, and enterprises are facing a new strategic transformation. Facing the new situation, such as "the new normal economy", the enterprise diversification also appears the brand-new challenge. How to continue to adhere to the diversification of enterprises in the fierce market competition better forward, is worth our exploration! This paper combs the theoretical research of related scholars at home and abroad, synthetically utilizes the theoretical knowledge of management, economics and other disciplines, through questionnaire investigation, literature theoretical research and other methods. Taking the diversification strategy of Nanchang Aerospace Science and Technology Group as the research object, on the basis of summarizing the influencing factors of the diversification strategy of Nanchang Aerospace Science and Technology Group, Through factor analysis, the evaluation index system of Nanchang Aerospace Science and Technology Group Co., Ltd is established, and the countermeasures and suggestions to improve the diversification management of Nanchang Aerospace Science and Technology Group are put forward according to the actual situation.
【学位授予单位】：江西师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.5;F272.3
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