T公司商业模式运营研究

发布时间：2018-07-18 09:48

【摘要】：商业模式近年来不仅成为学术界热议的话题,也被越来越多的企业重视,企业管理者在积极学习商业模式理论的同时,将其应用于企业的管理实践中,有效地提升了企业的运营效率。目前,商业模式研究主要集于商业模式对企业财务价值影响研究和企业运营管理影响研究两个方面,而商业模式对企业运营管理的影响研究大都是以上市企业作为案例研究对象,但就非上市企业而言,由于受企业自身条件限制,加之目前经济环境的不利影响,运营管理漏洞频现,运营管理问题亟待解决。因此,本文结合已有商业模式研究成果,从整体运营系统和营运资金管理入手,以案例企业T公司的商业模式实际运营状况作为案例研究素材,在对其企业运营系统和资金管理问题进行全面分析后,就资金管理和运营系统分别提出了短期解决方法和长期策划设计,并提出相应的管理评价指标,以便为企业今后商业模式优化改进创造有利条件。本论文认为企业在进行商业模式优化时,首先应根据企业自身的实际情况,其次不应过于短视局限于维持企业现有商业模式运营,应该着眼于长期策划进行商业模式优化,并设计相应的衡量评价指标,以便为企业持续运营创造有利的经营环境和良好的财务支持。
[Abstract]:In recent years, business model has not only become a hot topic in academic circles, but also has been paid more and more attention to by more and more enterprises. While enterprise managers are actively learning the theory of business model, they are applied to the management practice of enterprises. Effectively improve the operational efficiency of enterprises. At present, the research of business model mainly focuses on two aspects: the influence of business model on enterprise financial value and the influence of business operation management. However, as far as the non-listed enterprises are concerned, due to the limitation of their own conditions and the adverse effects of the current economic environment, most of the research on the impact of business models on the operation and management of enterprises is based on the listed enterprises as a case study object. The operation management loophole appears frequently, the operation management question urgently needs to be solved. Therefore, this paper combines the existing research results of business model, starting from the overall operating system and working capital management, taking the actual operation of the business model of the case enterprise T company as the case study material. After a comprehensive analysis of the problems of the enterprise operation system and capital management, the short-term solution and long-term planning and design of the fund management and operation system are put forward, and the corresponding management evaluation indexes are put forward. In order to create favorable conditions for business model optimization and improvement in the future. In this paper, the author thinks that the business model optimization should first be based on the actual situation of the enterprise itself, secondly, it should not be limited to the maintenance of the existing business model operation, and should focus on long-term planning to optimize the business model. In order to create favorable business environment and good financial support for the continuous operation of the enterprise, the corresponding evaluation index is designed.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.4

【参考文献】