Y企业物流能力研究

发布时间：2018-07-22 13:57

【摘要】：由于快速消费品的特殊性,其物流系统相对复杂、周期短、订货频次高且变化快,这就决定了快速消费品行业物流的水平要高,速度要快,服务要好,即行业需要更强的物流能力。因此,快速消费品企业的物流能力研究具有重要意义。Y企业是典型的快速消费品企业,目前面临一定的物流能力困境,且缺乏评价指标体系。本次研究以Y企业的物流能力为分析对象,以提升其物流能力为目的,进行了一系列的物流能力研究。本文的主要研究过程和内容如下:首先,本文对物流能力相关文献进行研究,对相关研究成果进行分类汇总,并对快速消费品行业的物流能力状况进行系统分析。其次,对Y企业进行实地调研并进行物流能力分析。通过对Y企业的生产基地、门店和配送中心进行实地调研,对Y企业的不同部门负责人及相关人员分别进行访谈,对Y企业的基本情况及物流能力现状进行全面的了解与分析,并对Y企业物流能力进行SWOT分析。再次,对Y企业物流能力进行评价。在对物流能力相关理论和Y企业物流能力进行调研的基础上,将定性与定量指标相结合,构建初步的评价指标体系。然后通过专家意见法对指标进行筛选,确定Y企业物流能力评价指标体系。通过引入李克特五级量表,进行指标权重的确定,并用模糊综合评价法构建评价模型。然后,用评价模型对Y企业的物流能力进行评价。最后,结合Y企业实地调研结果、物流能力分析和物流能力评价结果,从企业供应物流能力、生产物流能力、销售物流能力、逆向物流能力和协调运作能力五个角度,对Y企业物流能力中存在的问题进行了总结分析,并进一步借鉴其它五家国际领先企业的物流能力提升策略,对Y企业物流能力提出了相应的提升策略。本文的研究结论是:Y企业目前的物流能力总体水平为较强,但是评价指标中的销售物流能力和生产物流能力相对较弱,其物流能力发展面临机遇与挑战,亟需采取有效的措施予以提升。本文的主要创新之处是基于快速消费品行业特点和Y企业实际物流能力情况,建立了适合Y企业的、可操作性更强的物流能力评价指标体系和物流能力评价模型。
[Abstract]:Because of the particularity of FMCG, the logistics system of FMCG is relatively complex, the period is short, the ordering frequency is high and the change is fast, which determines that the logistics level, speed and service of FMCG industry should be higher, faster and better. Namely the industry needs stronger logistics ability. Therefore, the research on logistics capability of FMCG enterprises is of great significance. Y enterprise is a typical FMCG enterprise, which is faced with some difficulties of logistics capability and lacks of evaluation index system. This research takes the logistics ability of Y enterprise as the analysis object, in order to improve its logistics ability, has carried on a series of logistics ability research. The main research process and contents of this paper are as follows: firstly, this paper studies the related literature on logistics capability, classifies and summarizes the related research results, and makes a systematic analysis on the logistics capability of fast moving consumer goods industry. Secondly, carry on the field investigation to Y enterprise and carry on the logistics ability analysis. Through the field investigation on the production base, store and distribution center of Y enterprise, and interview the heads of different departments and related personnel of Y enterprise, we can have a comprehensive understanding and analysis of the basic situation and the present situation of logistics capability of Y enterprise. And carries on the SWOT analysis to the Y enterprise logistics ability. Thirdly, the logistics ability of Y enterprise is evaluated. Based on the investigation of logistics capability theory and Y enterprise logistics capability, a preliminary evaluation index system is constructed by combining qualitative and quantitative indexes. Then the index is screened by expert opinion method, and the evaluation index system of Y enterprise logistics ability is determined. The index weight is determined by introducing the Richter five grade scale, and the evaluation model is constructed by fuzzy comprehensive evaluation method. Then, the evaluation model is used to evaluate the logistics ability of Y enterprise. Finally, combining with the field investigation results of Y enterprise, logistics capability analysis and logistics ability evaluation, from five angles of enterprise supply logistics ability, production logistics ability, sales logistics ability, reverse logistics ability and coordination operation ability, This paper summarizes and analyzes the problems existing in the logistics ability of Y enterprise, and further draws lessons from the promotion strategies of other five international leading enterprises, and puts forward the corresponding promotion strategy for the logistics capability of Y enterprise. The conclusion of this paper is that the overall level of logistics capability of the enterprise is relatively strong, but the ability of sales logistics and production logistics in the evaluation index is relatively weak, and the development of its logistics ability faces opportunities and challenges. There is an urgent need to take effective measures to upgrade it. The main innovation of this paper is that based on the characteristics of fast moving consumer goods industry and the actual logistics capability of Y enterprise, a more operable evaluation index system and logistics capability evaluation model for Y enterprise are established.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.82;F252

【参考文献】