小米成长的烦恼
发布时间：2018-08-16 08:40
【摘要】：正作为家喻户晓的国民品牌,小米曾经连创商业奇迹,然而随着手机市场竞争的日趋白热化,当初支撑其脱颖而出的许多优势正逐渐丧失……2010年4月,秉持着"为发烧而生"的产品概念,小米横空出世。短短几年内,小米已经成为家喻户晓的国民品牌。然而好景不长,在2014年年底雷军提出2015年小米卖出1亿部手机的蓝图后,却仅仅在2015年完成了销售量7000万部。随着国产手机百花齐放,华为、
[Abstract]:Xiaomi, a well-known national brand, once performed a business miracle, but as competition in the mobile phone market intensified, many of the advantages that underpinned its emergence in April 2010 were being lost. Adhering to the product concept of "born for fever", millet was born all over the world. In just a few years, Xiaomi has become a household name of the national brand. However, only 70 million units were sold in 2015 after Lei Jun proposed a blueprint for Xiaomi to sell 100m phones in 2015. With all kinds of domestic handsets blooming, Huawei,
【作者单位】： 四川大学商学院;
【分类号】：F426.63
本文编号：2185472
[Abstract]:Xiaomi, a well-known national brand, once performed a business miracle, but as competition in the mobile phone market intensified, many of the advantages that underpinned its emergence in April 2010 were being lost. Adhering to the product concept of "born for fever", millet was born all over the world. In just a few years, Xiaomi has become a household name of the national brand. However, only 70 million units were sold in 2015 after Lei Jun proposed a blueprint for Xiaomi to sell 100m phones in 2015. With all kinds of domestic handsets blooming, Huawei,
【作者单位】： 四川大学商学院;
【分类号】：F426.63
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