广州西门子变压器有限公司发展战略研究

发布时间：2018-08-21 20:09

【摘要】：国家目前大力推进能源革命,在持续增加能源投资的同时,也在强调能源的技术创新。电力是以电能作为动力的能源。而变压器作为电力能源传输与分配必备的电气设备,变压器生产厂家也迎来了新的发展机遇。变压器生产厂家要抓住能源革命的机会,及时制定适合自身企业的发展战略,开发技术创新产品,扩大变压器产品的销量,做到行业领先位置。广州西门子变压器有限公司成立于1997年,位于广州经济技术开发区。当前公司的主要产品为:油浸式电力变压器、环氧树脂浇注干式变压器。公司在过去的十年中保持快速发展,现在是西门子在中国最大的变压器工厂。但公司要在短时间内超越竞争对手,提高公司的经营能力,实现2020年发展成为大型变压器制造企业的目标。仅仅有雄心是不够的,还需要好的战略去支持。本文以广州西门子变压器有限公司为研究对象,介绍了公司的发展概况,并详细的描述了公司当前的现状以及存在的问题。基于战略管理的相关理论,作者在实际工作中面临的问题以及所学的工商管理知识:用PEST模型分析了公司所面临的宏观环境,用波特“5力”模型分析了公司所面临的产业环境,通过分析公司的核心能力介绍了内部环境。基于公司的优势、劣势、面临的机会和威胁,用SWOT的分析方法列出了四种矩阵组合。以WO组合为优先级得出了公司应发展浸渍式干式变压器的战略目标。针对战略目标选择了相应的发展战略,并简单介绍了对应的竞争战略。最后介绍了战略的实施方法及相应的保障措施。
[Abstract]:At present, the country vigorously promotes the energy revolution, while continuously increasing energy investment, but also emphasizing the technological innovation of energy. Electricity is an energy source that is powered by electricity. Transformer as the necessary electrical equipment for transmission and distribution of power energy, transformer manufacturers also welcome new opportunities for development. Transformer manufacturers should seize the opportunity of energy revolution, timely formulate the development strategy suitable for their own enterprises, develop technical innovation products, expand the sales volume of transformer products, and achieve the leading position in the industry. Guangzhou Siemens Transformer Co., Ltd. was founded in 1997, located in Guangzhou Economic and technological Development Zone. The company's main products are: oil-immersed power transformers, epoxy resin cast dry type transformers. The company has been growing rapidly over the past decade and is now Siemens' largest transformer factory in China. However, the company should surpass its competitors in a short period of time, improve its management ability, and realize its goal of becoming a large transformer manufacturing enterprise by 2020. Ambition alone is not enough; good strategies are needed to support it. Taking Guangzhou Siemens Transformer Co., Ltd as the research object, this paper introduces the general situation of the company's development, and describes in detail the current situation and existing problems of the company. Based on the relevant theories of strategic management, the problems the author has learned in practical work and the knowledge of business administration are discussed. The macro environment of the company is analyzed by using PEST model. This paper analyzes the industrial environment faced by the company by using Porter's "5 Force" model, and introduces the internal environment by analyzing the core competence of the company. Based on the company's strengths, weaknesses, opportunities and threats, this paper lists four matrix combinations by using SWOT's analysis method. With WO combination as the priority, the strategic objective of the company to develop impregnated dry transformers is obtained. The corresponding development strategy is selected according to the strategic objective, and the corresponding competition strategy is briefly introduced. Finally, the implementation method of the strategy and the corresponding safeguard measures are introduced.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F416.6;F272

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