制造商态度性承诺对分销商知识转移的影响

发布时间：2018-09-08 18:05

【摘要】：研究在营销渠道中制造商态度性承诺对分销商显性和隐性知识转移的影响,并对比分析了在进行不同类型知识转移时,态度性承诺下不同维度的相对有效性.研究表明:制造商的算计性承诺对分销商显性知识转移是正向影响,而对隐性知识转移产生负向影响,其更有利于分销商显性知识转移;制造商忠诚性承诺对分销商的显性和隐性知识转移都为正向影响,但更有利于隐性知识的转移.
[Abstract]:This paper studies the influence of manufacturer's attitude commitment on distributors' explicit and tacit knowledge transfer in marketing channel, and analyzes the relative effectiveness of different dimensions of attitude commitment in different types of knowledge transfer. The research shows that the manufacturer's calculated commitment has a positive effect on the explicit knowledge transfer of the distributor, but a negative effect on the tacit knowledge transfer, which is more favorable to the distributors' dominant knowledge transfer. Manufacturer loyalty commitment has a positive effect on both explicit and tacit knowledge transfer, but it is more favorable for tacit knowledge transfer.
【作者单位】： 天津理工大学管理学院;长安大学汽车学院;天津中德应用技术大学经贸管理学院;河海大学商学院;
【基金】：国家自然科学基金资助项目(71202078) 教育部人文社会科学项目(16YJC630059) 天津市哲学社会科学研究规划项目(TJGL15-036) 陕西省软科学研究计划项目(2015KRM048)
【分类号】：F274;F426.6
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本文编号：2231285