绿色混合产品市场下制造企业应对成本突增的策略

发布时间：2018-10-10 19:26

【摘要】：在绿色产品和非绿色产品并存的市场环境下,针对绿色产品和非绿色产品的生产成本突增的情况,研究了制造企业的生产调整策略.首先给出了常规环境下,制造企业对绿色产品和非绿色产品的生产策略;接着,研究了绿色产品和非绿色产品生产成本突然增加的情况下,制造企业的生产调整策略.最后,采用数值分析进一步证明了结论的正确性.研究表明:1)常规下的生产策略具有一定的鲁棒性,当突发事件引起生产成本扰动比较小时,应保持常规下的生产策略不变.2)当产品的生产成本突然增加时,会减少产品的市场规模,导致企业的利润受损.3)当产品的生产成本增加幅度比较大时,应该首先适度上调产品的销售价格,同时还要适度调整产品的产量:当其中一类产品的生产成本增加比较大,而另一类产品的生产成本增加比较小(扰动幅度在一定的范围内)时,对成本增加幅度大的产品,应减少产量;对成本增加幅度比较小的产品,应保持常规下的产量不变.随着两类产品的生产成本进一步增加,对成本增加幅度比较大的产品,应进一步减少产量,对成本增加幅度比较小的产品,应适度增加产量.当两类产品的生产成本增加都比较大时,不仅应增加两类产品的销售价格,而且还要减少两类产品的产量,尽管如此,企业的利润还是会大幅度减少.研究结论进一步丰富发展了企业应急管理的理论基础,为企业有效应对突发事件提供了理论指导的作用.
[Abstract]:In the market environment where green products and non-green products coexist, the production adjustment strategies of manufacturing enterprises are studied in view of the sudden increase in production costs of green and non-green products. Firstly, the production strategies of green products and non-green products are given, and then the production adjustment strategies of green products and non-green products are studied when the production cost of green products and non-green products increases suddenly. Finally, numerical analysis is used to further prove the correctness of the conclusion. The results show that: 1) the conventional production strategy has a certain robustness, when unexpected events cause a relatively small disturbance of production cost, the conventional production strategy should be kept unchanged. 2) when the production cost of the product increases suddenly, It will reduce the market size of the products, resulting in the loss of profits of the enterprises. (3) when the production costs of the products increase by a relatively large margin, the sales prices of the products should be raised moderately first. At the same time, it is necessary to adjust the output of the product moderately: when the production cost of one of the products increases more, and the production cost of the other type of product increases less (the disturbance is within a certain range), for the product with a large increase in cost, Production should be reduced; for products with small cost increases, the conventional output should be kept unchanged. With the further increase of the production cost of the two kinds of products, the production should be further reduced for the products with a relatively large increase in cost, and the output should be moderately increased for the products with a relatively small increase in cost. When the production cost of the two kinds of products increases greatly, not only the sales price of the two kinds of products should be increased, but also the output of the two kinds of products should be reduced. However, the profits of the enterprises will still be greatly reduced. The conclusion further enriches the theoretical basis of enterprise emergency management and provides theoretical guidance for enterprises to deal with emergencies effectively.
【作者单位】：山东财经大学管理科学与工程学院;山东财经大学财政税务学院;
【基金】：国家自然科学基金(71501111) 山东省自然科学基金(ZR2014JL046) 山东省软科学重点项目(2016RZB01049)
【分类号】：F406.72;F425

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