中外时装周运营模式对比研究
发布时间：2018-12-13 12:15
【摘要】：随着经济的快速发展和科技水平的不断进步,在21世纪全球化大背景下,时尚成为民众追求的一种新潮生活方式。随着时尚热潮的风靡,时装周作为世界上流行度极高的国际化发布平台,也得到了越来越多的关注,时装周的举行,在很大程度上,是引领时尚界话语权的象征。在西方近现代工业的发展历程中通过不断的交互融合,最终形成了具有鲜明地域特色和文化个性的国际四大时装周,分别是法国的巴黎时装周、美国的纽约时装周、英国的伦敦时装周和意大利的米兰时装周。国际四大时装周不仅各具特色,还具有比较完善的运营模式。而中国的时装周从创立至今虽然得到了长远的发展,但是由于起步晚经验少,导致缺少特色、影响力小、专业性低、缺乏商业运作环节等问题充斥着中国的时装周市场,与国际四大国际时装周还存在着较大的差距。通过分析中外比较有代表性的时装周,创建了时装周运营模式的理论模型,对中外时装周运营模式进行了横向对比,定位出中国时装周在举办过程中存在的问题。以中国国际时装周为例设计了问卷调查,运用SPSS软件对问卷调查的重要数据进行分析,验证了预想结论。最后,针对中国的国情提出了未来中国时装周在运营模式方面,需要重点完善时尚产业基础,加强时装周的专业化程度,与媒体深度合作,提高商业化程度,并且注重配套服务环节等适合未来中国时装周发展的特色策略,为中国时装周未来的发展提供借鉴和参考。
[Abstract]:With the rapid development of economy and the progress of science and technology, fashion has become a new style of life for the people under the background of globalization in the 21st century. With the popularity of fashion, fashion week as the world's most popular international publishing platform, has also been more and more attention, fashion week, to a large extent, is leading the fashion world voice symbol. Through continuous interaction and integration in the development of modern and modern western industry, four international fashion weeks with distinct regional characteristics and cultural characteristics were formed, namely Paris Fashion week in France and New York Fashion week in the United States. London Fashion week in England and Milan Fashion week in Italy. The four International Fashion weeks not only have their own characteristics, but also have more perfect operation mode. Although the fashion week in China has been developed for a long time since its founding, it is full of problems such as lack of characteristics, low influence, low professionalism, lack of business operation and so on, due to the lack of experience in the beginning of the week. There is still a big gap with the four International Fashion week. By analyzing the representative fashion week at home and abroad, the theoretical model of fashion week operation mode is established, and the horizontal comparison between Chinese and foreign fashion week operation mode is carried out, and the problems existing in the holding process of Chinese fashion week are pointed out. Taking China International Fashion week as an example, a questionnaire survey is designed. The important data of the questionnaire are analyzed by using SPSS software, and the expected conclusions are verified. Finally, according to the situation of China, the paper puts forward that the future China Fashion week needs to improve the fashion industry foundation, strengthen the specialization of fashion week, cooperate with the media in depth, and improve the degree of commercialization. And focus on supporting services and other suitable for the future development of China Fashion week characteristics of the strategy for the future development of China Fashion week to provide reference and reference.
【学位授予单位】：武汉纺织大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F416.86
本文编号：2376512
[Abstract]:With the rapid development of economy and the progress of science and technology, fashion has become a new style of life for the people under the background of globalization in the 21st century. With the popularity of fashion, fashion week as the world's most popular international publishing platform, has also been more and more attention, fashion week, to a large extent, is leading the fashion world voice symbol. Through continuous interaction and integration in the development of modern and modern western industry, four international fashion weeks with distinct regional characteristics and cultural characteristics were formed, namely Paris Fashion week in France and New York Fashion week in the United States. London Fashion week in England and Milan Fashion week in Italy. The four International Fashion weeks not only have their own characteristics, but also have more perfect operation mode. Although the fashion week in China has been developed for a long time since its founding, it is full of problems such as lack of characteristics, low influence, low professionalism, lack of business operation and so on, due to the lack of experience in the beginning of the week. There is still a big gap with the four International Fashion week. By analyzing the representative fashion week at home and abroad, the theoretical model of fashion week operation mode is established, and the horizontal comparison between Chinese and foreign fashion week operation mode is carried out, and the problems existing in the holding process of Chinese fashion week are pointed out. Taking China International Fashion week as an example, a questionnaire survey is designed. The important data of the questionnaire are analyzed by using SPSS software, and the expected conclusions are verified. Finally, according to the situation of China, the paper puts forward that the future China Fashion week needs to improve the fashion industry foundation, strengthen the specialization of fashion week, cooperate with the media in depth, and improve the degree of commercialization. And focus on supporting services and other suitable for the future development of China Fashion week characteristics of the strategy for the future development of China Fashion week to provide reference and reference.
【学位授予单位】：武汉纺织大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F416.86
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