中石化海洋石油工程公司业务发展战略研究

发布时间：2018-12-19 10:58

【摘要】：近年来,在面临低油价对业务发展的挑战时,如何确保求生存,谋发展已成为中石化集团在各个业务层次面临的最大命题。中石化海洋石油工程公司作为中石化集团唯一从事中深海海洋油气勘探开发和海洋石油工程服务的专业公司,尤其需要根据当前形势,结合公司自身情况,提出适合公司业务发展,在低油价挑战求生存,谋发展的发展战略。本文基于对战略理论演变的梳理,以及国内外关于海洋油气类工程企业的相关研究,确立了以SWOT分析框架对中石化海洋石油工程公司的战略选择进行分析。借助SWOT分析框架,首先使用PEST分析方法和基于竞争理论的分析方法,深入剖析公司面临的外部环境,其次,本文结合公司内部数据,从人才结构、技术水平等多维度对公司内部能力进行分析,并利用SWOT矩阵对公司的外部环境和内部能力进行统一分析。进一步地,本文对各外部因素和内部因素进行量化分析,并得出了中石化海洋石油工程公司应当在业务发展中采用开拓型发展战略的结论,并根据SWOT分析矩阵,提出了相应的子战略,即：以我为主的国际国内合作发展战略、创新导向的技术领先战略和独立自主的集中化发展战略,并根据对中石化海洋石油工程公司的业务理解,结合三个子战略提出了相应的战略举措。本文的研究结论基于对中石化海洋石油工程公司的具体情况而得出,对中石化海洋石油工程公司的发展具有一定的参考意义；同时,本文对公司的战略选择进行分析,对其他同类型企业的研究具有一定的借鉴意义。
[Abstract]:In recent years, in the face of the challenge of low oil price to business development, how to ensure survival and seek development has become the biggest proposition that Sinopec Group faces at all business levels. Sinopec Offshore Oil Engineering Company, as the only professional company of Sinopec Group engaged in the exploration and development of offshore oil and gas and offshore oil engineering services in the deep sea, especially needs to combine the company's own situation with the current situation. Put forward the development strategy suitable for the company business development, in the low oil price challenge to survive, seek development. Based on the analysis of the evolution of the strategic theory and the related research on offshore oil and gas engineering enterprises at home and abroad, this paper establishes the SWOT analysis framework to analyze the strategic choice of Sinopec Offshore Oil Engineering Company. With the help of the SWOT analysis framework, firstly, using the PEST analysis method and the analysis method based on the competition theory, deeply analyze the external environment faced by the company. Secondly, this paper combines the internal data of the company, from the talent structure, The technical level and other dimensions are used to analyze the internal capability of the company, and the SWOT matrix is used to analyze the external environment and internal capability of the company. Furthermore, this paper makes a quantitative analysis of the external and internal factors, and draws the conclusion that Sinopec should adopt a pioneering development strategy in its business development, and according to the SWOT analysis matrix, The corresponding sub-strategies are put forward, that is, the international and domestic cooperation development strategy, the innovation-oriented technology leading strategy and the independent centralized development strategy, and according to the business understanding of Sinopec Offshore Oil Engineering Company. Combined with the three sub-strategies, the corresponding strategic measures are put forward. The conclusion of this paper is based on the specific situation of Sinopec Offshore Oil Engineering Company and has certain reference significance for the development of Sinopec Offshore Oil Engineering Company. At the same time, this paper analyzes the strategic choice of the company, which has some reference significance for the research of other similar enterprises.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.22;F272

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